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IndustryBriefing Colors launches new show-'Shakti...Astitva Ke Ehsaas Kii'

Colors launches new show-'Shakti...Astitva Ke Ehsaas Kii'

Author | exchange4media News Service | Thursday, May 26,2016 5:57 PM

Colors launches new show-'Shakti...Astitva Ke Ehsaas Kii'

Colors  has announced the launch of a new show ‘Shakti…Astitva Ke Ehsaas Kii’. The show will premiere on 30 May 2016 and will air every Monday to Friday at 8:00pm.

Putting blood relations in a quandary, Shakti portrays the strength and power of a family to dictate the destiny of its children – Soumya (Mahira Khurrana) and Surbhi (Tasheen Shah).

Commenting on the show, Manisha Sharma, Programming Head – COLORS said, “Prejudice comes in many forms; the differential treatment is based on a variety of factors including race, sex, and age among other reasons. However, the one kind that, though widely prevalent, goes unnoticed is that which a family doles out against its own kin. With Shakti…Astitva Ke Ehsaas Kii, we aim to show how conscious prejudice and the pursuit of perfection has the power to decay an entire family. With this show, we are fortifying our relationship with Rashmi Sharma Telefilms; their penchant for gripping narratives and compelling storytelling has made them a favorite among audiences.”

Talking about the time slot, she further added, “Shakti will launch in the 8:00 PM primetime slot where it takes the baton from our longest running fiction drama Balika Vadhu, giving audiences a new story to support and follow. Balika Vadhu, in turn, will move to the6:30 PM timeslot where Dr. Nandini, Dr. Amit and Krish's endearing tale will continue to enthral viewers. Ishq Ka Rang Safed will move up to the 6:00 PM slot.”

Set against the backdrop of culturally rich and vibrant Punjab, Shakti…Astitva Ke Ehsaas Kii talks about parents who discriminate between their two daughters. The elder one, Soumya doesn’t understand why her father Maninder (Ayub Khan) and Dadi (Mamta Luthra) treat her differently. On the other hand, Surbhi struggles to understand her mother Nimmi’s (Reena Kapoor) indifference towards her. Having been deprived of an education, and with no friends, toys or companions, Soumya finds solace in her mother’s arms. But the story is different for Surbhi. Smothered in her father and Dadi’s love, Surbhi goes to school, plays with her friends, and gets everything she wants except for her mother’s affection. The want for a socially ‘perfect’ life sees Maninder and Dadi go to any lengths to maintain a false prestige, even at the cost of alienating their own. But the mystery remains…what truth has the ability to tear apart a family from its very roots?

Speaking about his character Khan said, “I have had the opportunity to play diverse roles on television, but the story of Shakti…Astitva Ke Ehsaas Kii is by far most unique and progressive. Societal discrimination is something we are all acquainted with, but Shakti presents a completely different facet of this word. It talks about the prejudice within a family, a place where you least expect it to occur. I am playing the role of an orthodox man, a father who consciously discriminates between his own bloods in the name of prestige.”

Adding further, Kapoor said, “Shakti…Astitva Ke Ehsaas Kii will take viewers through the intricacies of relationships and dynamics shared by a family. Nimmi is like any other mother; she is overprotective towards her kids and willing to go to any extent for them. But even after being selfless and dedicated, she is misjudged by her husband and mother-in-law. The two children who portray Soumya and Surbhi are incredible actors – they’re strong and adorable, making working with them a complete joy!”

Speaking about the show further, Rashmi Sharma, Producer, Rashmi Sharma Telefilms said, “For Shakti…Astitva Ke Ehsaas Kii, we were very clear about one thing – we wanted to utilize the rich Punjabi culture and hence have shot extensive in the fields and various picturesque locations of Punjab. The show’s story goes beyond stereotypical social dramas and makes it more personal with the spotlight being on two children and their family. As the story unfolds, their journey together and their advent into adulthood will reveal plotlines along the show’s theme ‘Ek Sach Jo Hai Kalpana Se Pare’.”

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