IndustryBriefing COLORS INFINITY refreshes its programming line-up this July

COLORS INFINITY refreshes its programming line-up this July

Author | exchange4media News Service | Thursday, Jul 06,2017 1:23 PM

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COLORS INFINITY refreshes its programming line-up this July

COLORS INFINITY brings viewers ‘BACHELOR NATION’, a new block of shows including The Bachelor – Season 19, The Bachelorette – Season 11 and Bachelor in Paradise – Season 2. In addition to Bachelor Nation, COLORS INFINITY brings an assortment of crime, drama and superhero shows, including Chicago PD and Powers.

 



Following the growing popularity of The Bachelor and the ever-growing buzz around it, the show has attracted attention across the globe, including India. Hosted by Chris Harrison, the Indian audience will now get to witness extreme reality-drama as one eligible Bachelor begins his search for the perfect partner.

In addition to this, COLORS INFINITY will be celebrating the 99th birth anniversary of ‘Madiba’, the dearly missed Nelson Mandela. Paying homage to his legacy, the channel will air the biopic Mandela – Long Walk to Freedom, starring Golden Globe winner Idris Alba on Tuesday, July 18.

Elaborating on the new show line-up, Hashim Dsouza, Head of Programming, English Entertainment, Viacom18, shared, “The demand for quality content in the English Entertainment space has been growing rapidly. Our strategy to meet this appetite of the viewers is to keep a balanced mix of genres that attract the attention of the viewers and keep them engrossed in the content. With ‘Bachelor Nation’, we present an international reality television drama that Indian audience will unquestionably enjoy. Along with the additions to our line-up of shows – Chicago PD and Powers, that universally appeal to viewers across the board, we will be telecasting the critically acclaimed biopic Mandela: Long Walk To Freedom as a tribute to the legendary Nelson Mandela.”

New additions to the COLORS INFINITY programming:

Powers – Weekdays 7pm

Powers is an adaptation of Marvel comic book series – In a world where Humans and Superheroes co-exist, the show follows two homicide detectives investigating cases involving super-humans called Powers.

Chicago PD – Weekdays 11pm

Chicago PD follows the adventures of the two units of the Chicago Police Department of uniformed cops and the Intelligence Unit, that combats the city’s street crimes and major offences.

Viewers can catch the premiere episode of The Bachelor on July 12, along with Powers and Chicago PD airing on weekdays on COLORS INFINITY.

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