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IndustryBriefing Colors Infinity launches home grown English music show The Stage

Colors Infinity launches home grown English music show The Stage

Author | exchange4media News Service | Wednesday, Sep 16,2015 2:17 PM

Colors Infinity launches home grown English music show The Stage

The newly launched English entertainment channel Colors Infinity, will launch their home grown English language music TV show - The Stage in October.

This quest for India’s English music talent, premiering on October 10, has roped in a combination of music maestros from eclectic genres: Vishal Dadlani, Monica Dogra, Ehsaan Noorani, Devraj Sanyal, as the jury panel and Shibani Dandekar as the host for the show.

Ferzad Palia, EVP, Viacom18 and Head, English Entertainment said, “Since the inception of Colors Infinity, we have aimed at nothing but disruptive content. After the new line-up and ‘Instant Premieres’, we now up the ante even further with the launch of our first home grown English language singing show, The Stage.”

He further commented on the concept, “We are immensely proud to introduce this concept on Indian television. There are numerous gifted English music artists in this country. Unfortunately they have never had the opportunity to showcase their talent, but now, with The Stage we are providing them with the platform where they can finally do that. ”

The show is being produced by SOL and partnered by Renault.

Virat Khullar, Marketing Head, Renault India said, “As a company we at Renault stand for innovation and passion and The Stage is a fresh new concept in Indian television which is bound to change the scope of entertainment in this country. This belief in the show is the foundation of our partnership with Colors Infinity. We are glad that we can be a part of this huge transformation of English entertainment in India.”

On the unique concept, the channel’s co-curator, Karan Johar opined, “When I first heard about The Stage I was amazed at the introduction of such a novel concept for Indian television. I can see a paradigm shift in the reality TV shows in India.”

Fellow co- curator Alia Bhatt added, "English music is such an important part of our playlists but we don’t get to see it anywhere on our music platforms.”

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