IndustryBriefing Colors Infinity launches a robust marketing campaign for the latest seasons of Shark Tank

Colors Infinity launches a robust marketing campaign for the latest seasons of Shark Tank

Author | exchange4media News Service | Tuesday, Mar 21,2017 1:33 PM

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Colors Infinity launches a robust marketing campaign for the latest seasons of Shark Tank

The action has heightened in March on Colors Infinity with Shark Tank Season 7. Following the premiere of the most-watched show, the channel is going ahead all guns blazing with a 360-degree marketing campaign promoting the latest seasons of the show across various platforms including print, radio, digital, on-air, and on-ground.

Reaching out to an even larger audience and bringing the show closer to Indian fans, Colors Infinity has partnered with several forums such as LetsIgnite, US-India Start-up Forum, and more, to connect and communicate directly with budding entrepreneurs and venture capitalists through #SharkTankInspired. In a marketing coup, the channel has also partnered with NASSCOM initiative InnoTrek 2017 to fund deserving Indian start-ups, giving them an opportunity of a lifetime to visit and interact with the bigwigs of Silicon Valley such as Google, Microsoft, Facebook, LinkedIn, Snapchat, AirBnB and many more. The winners will attend workshops, expert round-tables, corporate tours, and networking sessions with many successful entrepreneurs from emerging unicorns.

Touching ground zero of the Indian start-up culture, the channel has also roped in a co-working office space provider Awfis as a strategic partner, together creating unique digital content. Helping young and inexperienced entrepreneurs polish themselves and be ‘Pitch Ready’, Colors Infinity, in association with Forbes India, will run a digital contest that gives select lucky winners not only a makeover by Jean Claude Biguine and a gift hamper from Herringbone and Sui, but also a tête-à-tête with acclaimed venture capitalists.

Extending the on-ground connect, Colors Infinity has also strategically partnered with Indian Institute of Management - Bangalore, along with other top B-schools, to host a Shark Tank Workshop series to incubate and train budding entrepreneurs from across the country.

Commenting on the marketing plan for Shark Tank, SabrinaD’souza, Head of Marketing, English Entertainment, Viacom18 said, “Our proposition at Colors Infinity has always been disruptive and the promotional campaigns have added a great deal to our unique program offerings. We strive towards meaningful and relevant conversations to appeal to our target audience. With the booming start-up culture aided by the Make-in-India initiative, a show like Shark Tank has rightfully caught the fancy of Indian television audiences. Our marketing partnerships and associations are a small step forward, towards galvanizing the Indian entrepreneurs further.”

An extensive consumer outreach programme has also been rolled out across 300+ premium outlets such as Café Coffee Day, Gold’s Gym, Jean Claude Biguine, Mad Over Donuts, to name a few. The campaign also includes over 25 high impact outdoor sites in Mumbai, Delhi and Bangalore, as well as strategic radio partnerships in Mumbai, Delhi, Bangalore, and Chennai.

Returning on Seasons 7 and 8 of the show, Sharks Kevin O’Leary, Mark Cuban, Daymond John, Barbara Corcoran, Lori Greiner, and Robert Herjavec, will be joined by Guest Sharks actor-investor Ashton Kutcher, and venture capitalists Chris Sacca and Troy Carter. With the previous seasons of the show being amongst the most-watched on the channel, SHARK TANK returns with an even more entertaining double-season on Weekdays at 9 pm.

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