Top Story


Home >> Industry Briefing >> Article

COLORS INFINITY Introduces LIVE Binge to Indian Television

Font Size   16
COLORS INFINITY Introduces LIVE Binge to Indian Television

COLORS INFINITY is all set to introduce LIVE Binge for the first time on Indian Television. The new concept of LIVE binge helps bring international content to India on real-time basis; thereby eliminating the need for illegally downloading the series from the internet.

LIVE Binge will premiere Mad Dogs on Saturday, January 23.

The channel will be premiering10 back-to-back Premiere episodes of Mad Dogs the same time as Amazon Prime premieres the episodes in USA.

Ferzad Palia, EVP Viacom18 and Head of English and Youth entertainment said, “Since the inception of COLORS INFINITY, we have innovated with the disruption of the English Entertainment space on television through unique content and programming. With the introduction of live binging through Mad Dogs in India, we move several steps closer to align our premieres with real time international airing on television. We are excited to air the first ever television live binge in the country.”  

Written and created by Cris Cole, the nail-biting thriller drama series Mad Dogs stars Michael Imperioli, Billy Zane, Steve Zahn, and Romany Malco, as well as Ben Chaplin. Originally a British TV series, later adapted for US television, the series revolves around four middle aged friends organising a get together away from the city to celebrate the retirement of one of them. Post one of them gets murdered, the story eventually graduates into a black comedy narration entwined with crime, conspiracy and spine chilling shockers that constantly keeps viewers at the edge.

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel

The Film-Maker, as the host of ‘Calling Karan’, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship

The group aims to double its FMCG turnover to Rs. 1,000 crore over four years.