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COLORS INFINITY Introduces LIVE Binge to Indian Television

21-January-2016
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COLORS INFINITY Introduces LIVE Binge to Indian Television

COLORS INFINITY is all set to introduce LIVE Binge for the first time on Indian Television. The new concept of LIVE binge helps bring international content to India on real-time basis; thereby eliminating the need for illegally downloading the series from the internet.

LIVE Binge will premiere Mad Dogs on Saturday, January 23.

The channel will be premiering10 back-to-back Premiere episodes of Mad Dogs the same time as Amazon Prime premieres the episodes in USA.

Ferzad Palia, EVP Viacom18 and Head of English and Youth entertainment said, “Since the inception of COLORS INFINITY, we have innovated with the disruption of the English Entertainment space on television through unique content and programming. With the introduction of live binging through Mad Dogs in India, we move several steps closer to align our premieres with real time international airing on television. We are excited to air the first ever television live binge in the country.”  

Written and created by Cris Cole, the nail-biting thriller drama series Mad Dogs stars Michael Imperioli, Billy Zane, Steve Zahn, and Romany Malco, as well as Ben Chaplin. Originally a British TV series, later adapted for US television, the series revolves around four middle aged friends organising a get together away from the city to celebrate the retirement of one of them. Post one of them gets murdered, the story eventually graduates into a black comedy narration entwined with crime, conspiracy and spine chilling shockers that constantly keeps viewers at the edge.

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Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.