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IndustryBriefing Colors announces the latest edition of India's Got Talent

Colors announces the latest edition of India's Got Talent

Author | exchange4media News Service | Tuesday, Apr 26,2016 6:51 PM

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Colors announces the latest edition of India's Got Talent

Colors has announced the next edition of India’s Got Talent. The judging panel include Karan Johar, Kirron Kher and Malaika Arora Khan. Produced by Fremantle India Television Productions Pvt Ltd. and hosted by Bharti Singh and Sidharth Shukla, India’s Got Talent will premiere on 30th April 2016 and will air every Saturday and Sunday at 9:00 pm.

 Commenting on an all-new season of India’s Got Talent, Manisha Sharma, Programming Head – COLORS said, “The beauty of India’s Got Talent is that it just lets you be. It doesn’t try to restyle you. Hence the focus is purely on what you bring to table in terms of your talent. It’s the only credible platform that the country has which gives opportunities to the uniqueness in an individual. As we venture into the by-lanes of India in search of the best, with a promise of larger than life performances, we promise to create an unparalleled viewing experience for our discerning audience.”

 Judge Karan Johar said, “India’s Got Talent is the one show that consistently changes the fortunes of its participants. This year, we’re going beyond convention to celebrate the choicest talent which has the ability to stand out and claim its spotlight. We are all set for a talent-filled ride as we delve deeper into the country and take India’s Got Talent to a performer’s backyard.”

 Speaking about her longstanding association with the show, Kirron Kher said, “Every time I come on the sets of India’s Got Talent, it feels like this is where I truly belong. This year, there are some performances that we’ve never seen before including sky-diving and ice-skating. I’m looking forward to another wonderful season, my seventh, with some excellent and path-breaking performances.”

 Adding further, Malaika Arora Khan added, “India’s Got Talent is all about unrestrained entertainment. Every year the varied talent has raised the bar of entertainment, and this year is no different. The calibre of talent is astounding and an absolute treat for the senses. I can’t wait for the show to kick off and the viewers to experience the brilliance that our country has to offer.”

 Commenting on the show, Aradhana Bhola –  Content Head, Fremantle India Television Productions Pvt Ltd., “In its seventh season, India’s Got Talent’s search for superlative talent has taken us to the smallest towns and villages including  Loharika in Punjab  and Nunerbhari in Bengal. With double the dose of entertainment, drama and never-seen-before spectacles, the show will be a treat to the audiences’ senses. We hope that the show’s larger-than-life backdrop and nation-wide search for superior talent will enthrall viewers and keep them glued to their television sets.”

 The channel has devised an extensive marketing campaign incorporating multiple mediums reaching out to viewers at various touchpoints for top-of-mind recall. On the digital front, the channel has devised various activities including a blogger outreach program, a glimpse into the lives of talent from previous seasons including last year’s winner Manik Paul, and invite talent-led stories on social media platforms using the hashtags #IFeelTalentedWhenI and #HunarHiPehchaanHai amongst other initiatives. COLORS has also roped in Maruti Suzuki as Presenting Sponsor, and L’Oreal Paris as the Powered By Sponsor, and  Nivea, Liberty Shoes and Kent RO Systems as Associate Sponsors specially for its HD feed.

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