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IndustryBriefing COLORS announces S-cross as the Presenting Sponsor for 24: Season 2

COLORS announces S-cross as the Presenting Sponsor for 24: Season 2

Author | exchange4media News Service | Wednesday, Oct 21,2015 9:15 AM

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COLORS announces S-cross as the Presenting Sponsor for 24: Season 2

At the official announcement of the new season, COLORS, unveiled the poster for the show which is slated to go on floors by this year end. COLORS has roped in S-cross as the Presenting Sponsor for 24: Season 2.

Commenting on the poster launch of 24: Season 2, Raj Nayak, CEO – COLORS said, “Season 1 of 24 was a game-changer on Indian television, and as we enter the production phase for Season 2, we are looking forward to raise the bar creating unparalleled entertainment avenues for the viewers. As the shoot commences, we welcome on-board S-cross as the Presenting Sponsor of 24: Season 2. The bold, dynamic and strong features of the vehicle runs in harmony with the character traits of our lead protagonist, Jai Singh Rathod. We are certain that the integration will be mutually beneficial for both brands.”

Said Mr. RS Kalsi, Executive Director (M&S), “Maruti Suzuki has been committed towards presenting consumers with the best-in-class comfort and a smooth drive through our wide range of vehicles across categories. S-Cross is a premium offering from Maruti Suzuki, which offers a unique combination of power and performance of a SUV, and the comfort and refinement of a sedan. The target audience that 24 caters to and its genre allows us to draw synergies between the brands of S-Cross, 24 and COLORS. We believe in utilizing multiple avenues to connect with our audience and 24: Season 2 is the perfect platform for us to integrate and showcase the premium crossover S-Cross to consumers while strengthening our expanded brand reach.”

Said Manisha Sharma, Programming Head, COLORS, “Season 2 of 24 will be doubly sleek, stylized and engaging than the first Season. Along with action, thrill and adventure, Jai Singh Rathod’s personal upheavals will make for a very interesting and intriguing storyline. The show will be a spectacle in terms of scale, truly matching up to its international standards. We are in the process of putting together a great ensemble cast comprising of versatile actors and technicians par excellence. The poster we have launched today is a true testimony of Anil Kapoor’s all-round involvement and dedication in making 24 an audience winner in every sense of the word.”

Divulging details about what is in-store for viewers in Season 2 of the show, Actor and Producer Anil Kapoor of Anil Kapoor Film Co said, “When we decided to adapt 24 for Indian viewers through a local production, little did we know that it would change television consumption patterns paving the path for newer viewership trends across the industry. The tight narrative and gripping storyline has made the show stand out among contemporaries with the question ‘when will Season 2 start?’ on everyone’s mind. As production begins, we would like to welcome Abhinay Deo and Rensil D’Souza back as directors. Their contribution made Season 1 a success and, together, we hope to surpass previously set benchmarks with Season 2.”

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