IndustryBriefing Colors all set to air the second season of ‘Mission Sapne’

Colors all set to air the second season of ‘Mission Sapne’

Author | exchange4media News Service | Monday, Jan 11,2016 6:37 PM

Colors all set to air the second season of ‘Mission Sapne’

Colors has announced the showcase of the second season of ‘Mission Sapne ’. In its second edition, Mission Sapne provides dramatic entertainment with a strong social message as entertainers from different industries willingly live the common man’s professional life for a day. Mission Sapne  Season 2 will start airing from  January 17, 2016, every Sunday at 11:00 am .

 Produced by Sobo Films, Mission Sapne Season 2 will feature 10 celebrated entertainers who will showcase their talent as they work their magic to learn the professional ongoings and tricks of the trade to raise funds in support of a deserving commoner.

 Speaking about the show, Raj Nayak, CEO – COLORS, said, “Following a stupendous response to Season 1 of Mission Sapne, it is time to charge ahead with an all-new set of celebrities who have displayed extraordinary passion and commitment towards bettering lives that deserve a helping hand. Their willingness to become a fish out of water to aid humanity sends out a strong social message; entirely in sync with COLORS’ mantra of providing dramatic entertainment avenues to viewers. We would like to express our gratitude to the entertainment industry for extending their pro-bono support, standing up for humanity, and elevating the show’s impact on deserving lives manifold. With Mission Sapne Season 2, and Chhoti Anandi, launching on 17th January, we are looking forward to setting up a robustSunday morning audience with content that speaks volumes through its diversity and impact.”

 Commenting on the second edition of the show, Smruti Shinde, Owner – Sobo Films said, “Changing the life of the common man by giving them a helping hand to realise their dreams is the USP of Mission Sapne. While we achieved that to a great extent in Season 1, with Mission Sapne Season 2 we are looking forward to magnifying the effect of positivity and hope in making a difference in the lives of those in need. Mission....abhi jaari hai"

 Mission Sapne Season 2 will see actor Sonali Bendre return as the host for the second season in a row as she narrates the awe-inspiring success stories of the one-day professional endeavours of celebrities and the person they will be supporting. The title track of the show has been adapted by singer Sonu Nigam whose unique rendition promises to tug at the heartstrings of audiences.

 For Mission Sapne Season 2, COLORS has roped in Idea Cellular as the Associate Sponsor. The show will also be promoted across mediums through an integrated marketing approach and digital initiatives.

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