IndustryBriefing CNN-IBN revamps its morning prime time; launches 2 new shows

CNN-IBN revamps its morning prime time; launches 2 new shows

Author | exchange4media News Service | Monday, May 11,2015 12:57 PM

CNN-IBN revamps its morning prime time; launches 2 new shows

CNN-IBN is all set to revamp its morning prime time band – 8 am-10 am - with the launch of two new shows – 8AM Express and The Morning News from May 11. Both these morning shows are designed to provide the perfect head-start to the day with relevant and the latest news from around the world aimed at preparing viewers for the day ahead.

These shows will have a dedicated team of anchors comprising Neha Poonia, Pallavi Basu, Kajori Sen and Parikshit Luthra that will have multiple and fast-paced segments and will be presented in a crisp and clean format.

The 8 AM Express will provide viewers all the news they need as they start their day in a short and snappy format. This show will cover news from all spheres like national, international, sports, business, entertainment along with key headlines from newspapers and end with a segment on viral videos/internet trendsetters.

The Morning News will lay more stress on some of the key developing stories of the day. The show will also feature special packages, CNN-IBN campaigns along with viewer call-ins depending on topics that could be potential day-drivers.

Talking about the revamp, Umesh Upadhyay, President-News, Network18, said, “We have always taken the lead in bringing to our viewers new and fresh content and formats. We believe that the new shows that CNN-IBN is launching will redefine the morning Prime Time in the English News category.”

Commenting on the new shows, Radhakrishnan Nair, Managing Editor, CNN-IBN, said, “We believe that the morning prime time is very crucial from a viewer’s point of view and the new line-up aims to help our viewers understand the day’s scenario better.”

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