Chitralekha's pages go blank as a tribute to Gujarati literature icon Taarak Mehta
Chitralekha Gujarati, the flagship weekly magazine from the Chitralekha Group, paid tribute to the life and times of the greatest penman of Gujarati literature, Taarak Mehta, in the most unique way. As part of the tribute, three pages in Chitralekha’s latest issue went blank.
Noted Gujarati playwright and humourist Taarak Mehta’s column ‘Duniya Ne Undha Chasma’ has entertained Gujaratis all over the world for 46 years since it began its journey in June 1971. The void he leaves behind is difficult to fill and to echo these sentiments; the cherished column ‘Duniya Ne Undha Chasma’ goes blank after an uninterrupted run of 46 years!
Needless to say, this issue is filled with anecdotes from his life, which are unknown to most people and will surely be a treasured by his fans for years to come.
Mehta’s column was the inspiration behind SAB TV's show Taarak Mehta Ka Ooltah Chashmah. In 2015, he was honoured with the Padma Shri award. Mehta’s humour was a class apart from his Gujarati humourist peers. Those who knew him say that he was inspired by Jyotindra Dave, another legendary humourist.
‘Duniya Ne Undha Chasma’, a satirical take on current affairs and social issues, is known to be India’s longest running comedy column. It has created fans of protagonists Tapudo, Champaklal, Jethalal, and Dayabhabhi amongst readers across India and the Indian community abroad. In fact, the endearing characters of the column have not aged over two generations of readership, just like the ageless characters Superman and Spiderman.
Our typical marketing budget is usually 10 per cent of the topline spend
There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...
The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.
<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...
The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions
Perfumes are invisible and these new ads from Skinn create a story out of this
New campaign aims at first-time users by providing ‘first-night free’ – a first-ever offering by the brand on online hotels booking