IndustryBriefing Chitralekha's pages go blank as a tribute to Gujarati literature icon Taarak Mehta

Chitralekha's pages go blank as a tribute to Gujarati literature icon Taarak Mehta

Author | exchange4media News Service | Tuesday, Mar 14,2017 2:54 PM

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Chitralekha's pages go blank as a tribute to Gujarati literature icon Taarak Mehta

Chitralekha Gujarati, the flagship weekly magazine from the Chitralekha Group, paid tribute to the life and times of the greatest penman of Gujarati literature, Taarak Mehta, in the most unique way. As part of the tribute, three pages in Chitralekha’s latest issue went blank.

Noted Gujarati playwright and humourist Taarak Mehta’s column ‘Duniya Ne Undha Chasma’ has entertained Gujaratis all over the world for 46 years since it began its journey in June 1971. The void he leaves behind is difficult to fill and to echo these sentiments; the cherished column ‘Duniya Ne Undha Chasma’ goes blank after an uninterrupted run of 46 years!

Needless to say, this issue is filled with anecdotes from his life, which are unknown to most people and will surely be a treasured by his fans for years to come.

Mehta’s column was the inspiration behind SAB TV's show Taarak Mehta Ka Ooltah Chashmah. In 2015, he was honoured with the Padma Shri award. Mehta’s humour was a class apart from his Gujarati humourist peers. Those who knew him say that he was inspired by Jyotindra Dave, another legendary humourist.

‘Duniya Ne Undha Chasma’, a satirical take on current affairs and social issues, is known to be India’s longest running comedy column. It has created fans of protagonists Tapudo, Champaklal, Jethalal, and Dayabhabhi amongst readers across India and the Indian community abroad. In fact, the endearing characters of the column have not aged over two generations of readership, just like the ageless characters Superman and Spiderman.

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