IndustryBriefing Chennai Metro: A new premium advertising platform

Chennai Metro: A new premium advertising platform

Author | exchange4media News Service | Tuesday, Jul 19,2016 11:58 AM

Chennai Metro: A new premium advertising platform

Chennai Metro operation has become a brand statement with local, national and even international companies advertising to woo their targeted customers.

For example, local— Hatsun Agro, national—Reliance Trends, Maruti and ITC, and international—Renault, Motorola, Ford, Coca-Cola etc., companies have lined up and more are getting ready to display their brands 'literally moving' on the currently operational corridor, which is an elevated one and makes it a larger larger-than-life branding proposition for leading companies.

Several companies are leveraging their advertising campaigns through the above-mentioned branding format and hence, Chennai Metro is becoming a much sought-after media for the billboard-free city. With different media options, such as Dwell Time Network, Moving Media Network and Train Domination, Chennai Metro offers significant opportunity to companies to connect their brands with affluent target audience.

JCDecaux has the exclusive advertising rights for the Chennai Metro Rail Limited’s (CMRL) rolling stocks (trains). These include exclusive external wraps, internal train branding as well as a combination of both. The contract is for a period of 10 years and will include all the proposed 32 stations and 42 trains of the Chennai Metro Project where-in each train comprises four car coaches. As of now, the initial phase of the Metro has seven trains and seven operational stations. This is JCDecaux's first foray in managing outdoor advertising proposition in Chennai, which makes its presence in a total of four cities, including Delhi, Mumbai and Bengaluru.

As JCDecaux has already roped in some prestigious brands of diverse presence (local, national and international) to its repertoire of clients, JCDecaux India MD Olivier Héroguelle informed that the Chennai Metro commuters will see more brands in the coming weeks, as we are receiving great interest from companies in this branding format moving on the elevated corridor.

CMRL was operational in June 2015 and has full scale connectivity on two metro lines spread over 45km covering 32 stations—19 underground and 13 elevated. The two metro lines cover key locations and intersections of the city, with an estimated 282 million commuters per year, which is expected to grow at 5 per cent in future.

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