Top Story


Home >> Industry Briefing >> Article

Cheil Worldwide SW Asia beefs up Interactive team

Font Size   16
Cheil Worldwide SW Asia beefs up Interactive team

Cheil Worldwide SW Asia has strengthened its Interactive team in India. The move is in sync with Cheil’s emphasis on providing integrated services to its clients with new age ideas and solutions. The news comes close on the high heels of other high caliber appointments at Cheil in the recent months.

The agency has a new General Manager in Chandrashekhar B. Mhaskar, who has joined from Dun & Bradstreet, while Manav Narula returns to the agency as Client Services Director.

Commenting on the appointments, Alok Agrawal, Chief Operating Officer, Cheil Worldwide SW Asia, said, “Interactive function is a key aspect to Cheil’s service offering and growth. We believe the future of a brand is only secure if it continues to enhance its LifeShare in the consumer’s life. Globally and in India, we are highly focused on developing a deeper brand-consumer bond by energising brands via multiple avenues of engagement, online and on ground. Our interactive solutions will drive engagement through social media and mobile platforms. To take this vision forward, I am pleased to welcome Shekhar and Manav into the Cheil team.”

Mhaskar’s aim is to be a Digital Evangelist. Prior to joining Cheil, he was heading Dun & Bradstreet’s Digital Marketing team in India. He has also worked as Digital Head for OgilvyOne. He has been a recipient of the Yahoo Big Chair and has also been awarded at IDMA, Abbys and the Emvies. Career brands include American Express, Nokia, Jet Airways, British Airways, HLL, Perfetti Van Melle, Levi’s, Kotak Securities, ICICI Bank, Sony Pictures, Johnson & Johnson, Castrol, and Reliance, among others

Narula returns to Cheil from Religare Technova. He had honed his skills during his first stint at Cheil and prior to that at Indiatimes, where he had led the creation of product roadmap to add new capabilities to Indiatimes Shopping, in addition to other innovations in both the online and offline space.

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Baba Ramdev brought his sharp wits for an interview with e4m where he promised to disrupt more markets and spoke about he the way he created a brand through consistent and selfless work

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Thomas, Chief Marketing Officer, Diageo India, gives us a peek into the marketing strategy for McDowell’s No 1 Soda, its creation of ‘No 1 Yaari Jam,’ their own set of 4Ps and importance of content

Prior to joining Madison PR in 2012 Chaudhary was Group President Corporate Communications at Reliance Industries Limited.