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Cheil Worldwide SW Asia beefs up Interactive team

11-May-2011
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Cheil Worldwide SW Asia beefs up Interactive team

Cheil Worldwide SW Asia has strengthened its Interactive team in India. The move is in sync with Cheil’s emphasis on providing integrated services to its clients with new age ideas and solutions. The news comes close on the high heels of other high caliber appointments at Cheil in the recent months.

The agency has a new General Manager in Chandrashekhar B. Mhaskar, who has joined from Dun & Bradstreet, while Manav Narula returns to the agency as Client Services Director.

Commenting on the appointments, Alok Agrawal, Chief Operating Officer, Cheil Worldwide SW Asia, said, “Interactive function is a key aspect to Cheil’s service offering and growth. We believe the future of a brand is only secure if it continues to enhance its LifeShare in the consumer’s life. Globally and in India, we are highly focused on developing a deeper brand-consumer bond by energising brands via multiple avenues of engagement, online and on ground. Our interactive solutions will drive engagement through social media and mobile platforms. To take this vision forward, I am pleased to welcome Shekhar and Manav into the Cheil team.”

Mhaskar’s aim is to be a Digital Evangelist. Prior to joining Cheil, he was heading Dun & Bradstreet’s Digital Marketing team in India. He has also worked as Digital Head for OgilvyOne. He has been a recipient of the Yahoo Big Chair and has also been awarded at IDMA, Abbys and the Emvies. Career brands include American Express, Nokia, Jet Airways, British Airways, HLL, Perfetti Van Melle, Levi’s, Kotak Securities, ICICI Bank, Sony Pictures, Johnson & Johnson, Castrol, and Reliance, among others

Narula returns to Cheil from Religare Technova. He had honed his skills during his first stint at Cheil and prior to that at Indiatimes, where he had led the creation of product roadmap to add new capabilities to Indiatimes Shopping, in addition to other innovations in both the online and offline space.

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