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IndustryBriefing Candid Marketing organises kids' event for POGO

Candid Marketing organises kids' event for POGO

Author | exchange4media News Service | Thursday, Dec 31,2015 2:56 PM

Candid Marketing organises kids' event for POGO

Candid Marketing, Strategic Brand Activation and Event Agency, conceptualised and executed an event for kids’ channel, POGO, Turner International India, for the second year in a row. This year, the theme was ‘Mighty Raju Ka Space Station’, inspired by ‘Mangalyaan’ – India’s successful mission to Mars.

‘Mighty Raju Ka Space Station’ was a 2-day event held at Ansal Plaza, Delhi and Inorbit Mall, Malad, Mumbai, in December. The event engaged and educated kids via multiple fun scientific experiments, workshops and games that aided understanding of interesting facts about the space and the universe we inhabit.

Commenting on the activity, Amrita Kumar, Managing Partner, Candid Marketing, said, “"We are privileged to have done the Pogo event for 2 years in a row now. Kids being a very difficult audience to engage, our approach was to take a subject from the present topics that they find difficult to understand and simplify it to an extent that it is no longer boring but is instead enlightening, engaging and entertaining. While designing the event, we kept in mind the Channel’s programming, kid-friendly environment and single tonality for the event. We're glad that the event received an overwhelming response from both kids & parents in both the cities."

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