C1X, the Advertising and Marketing Technology (AMT) leader, won five prestigious awards at the National Digital Marketing Awards at Taj Lands End, Mumbai, on February 13. BBC Knowledge were sponsors of the awards.
C1X was declared Programmatic Company of the Year India. Awards for the Entrepreneur of the Year 2017 and Product Person of the Year went to Mukundu Kumaran, Co-Founder CEO, C1X. Rammohan Sundaram, MD and SVP, APAC, Middle East and Africa, was declared Professional CEO (Digital) of the Year, while Sunil Punjabi , VP and Head of Business – South Asia, received the Digital Marketing Professional of the Year India Award.
Speaking about the wins, Mukundu said: “Winning the programmatic company of the year, along with the other categories, makes me feel very proud of our leadership team. We try to give our best when it comes to our platform, and strive to do all we can to empower our clients.”
“These awards are a testament to the enhancement of the technology we provide. Customer centricity is one of our core values, and our approach has always been to provide a service that is innovative, responsive, and fulfils the needs of our clients with the utmost convenience. Winning all these accolades only pushes us to strive harder to bring about a revolution through our one-of-a-kind technology product, to contribute to the evolving digital landscape in the best way we can,” said Sundaram.
Commenting on the recognition as the Digital Marketing Professional of the Year India, Punjabi stated, “It was an unexpected, but totally welcome surprise. It let us know that efforts in this industry pay off, even if it takes time. I feel honored to be among those who this forum has recognized. It increases my sense of responsibility. While I've never worked for awards or external recognition, this surely makes me want to keep doing more to add value to the ecosystem.”
C1X helps brands and their agencies find difficult-to-source audiences directly and transparently from leading premium publishers. Its data-driven digital advertising platform facilitates a friction-free marketplace for both publishers and advertisers, with easy to execute direct connections, delivering industry-leading visibility, and view ability. The C1X Platform offers an Audience Guarantee approach to provide buyers and sellers smooth participation in private marketplaces without having to rely on Deal IDs. The C1X Platform hosts access to inventory from more than 10,000 premium sites globally, including a growing list of premium publishers in the US.
The Digital Marketers' Awards have been known to recognize exceptional work done by the Marketing fraternity to take their brands into the digital era. Brand Stewards i.e. the CMOs or the Heads of Marketing, shepherd their teams and their company into creating brand assets. These awards recognize and reward leaders for the pioneering job of online asset creation amongst their peer-set for their brands.
The entries were judged by an exceptional jury who not only looked at the results, but also the leadership ability in creating an innovative marketing environment that has the ability to change the game of the branding and marketing industry.