Top Story


Home >> Industry Briefing >> Article

Budget 2017: CNBC-TV18 to map the ‘Modi stimulus’

Font Size   16
Budget 2017: CNBC-TV18 to map the ‘Modi stimulus’

Budget 2017 is touted to be a breakthrough one, coming in the aftermath of India’s biggest and most impromptu economic experiment—demonetization.

?At CNBC-TV18, the financial news channel has created unique programming initiatives for the Budget that will put the “Modi stimulus” in perspective, apart from gathering expectations from market experts and consumers.

CNBC-TV18 will answer important questions such as the steps the government should take to boost the confidence of investors, and how the “Modi stimulus” can fuel economic growth. Some of the most trusted names in business journalism such as Shereen Bhan, Latha Venkatesh, and Udayan Mukherjee among others, will come together to interpret and decode Budget 2017 on CNBC-TV18. These names, coupled with some of India’s biggest market experts such as Ashwani Gujral, Sudarshan Sukhani, Prakash Diwan, SP Tulsian, and Mitesh Thaker, among others, will come together to help analyze the impact of the Budget on the Markets. 

??Shereen Bhan, Managing Editor, CNBC-TV18, said, “For 16 years, CNBC-TV18 has been at the forefront of decoding the Union Budget and its implications for India and India Inc. It is, therefore, no surprise that CNBC-TV18 has been the channel of choice on Budget day with record viewership. This year, the Union Budget is expected to alleviate the pain caused by demonetization and push both investment and consumption. Our star line-up of experts includes some of the biggest and most influential voices. In keeping with our brand promise of being first in Business worldwide, we will also analyze what global investors make of the Budget. Our programming will also cater to the personal finance needs of our viewers and help them plan their portfolio more effectively. From the markets to the macros, we will have unmatched analysis delivered by the most experienced team in the business.’’?

???Keeping the impact of demonetization as the focal theme of its programming for Budget 2017, CNBC-TV18 has an impressive line-up of special shows in the offing. In a bid to gather the overall sentiment from the most significant regions across the nation at the ground level, CNBC-TV18, through its special show ‘Budget Caravan’, is travelling on the road through various growth cities of the country in order to get a sense of what the “big want” or “the need of the hour” is.

Given the inherent importance of a one-of-a-kind post-demonetization Budget, several crucial questions remain unanswered. Will Budget 2017 bring tax incentives for the common man? Will it incentivize industries to invest further in India? Will the Modi government stick to fiscal discipline? CNBC-TV18 will bring the answers to all these questions in their Budget special, ‘Mapping the Stimulus.’ The show aims to boost the Budget intelligence quotient of the viewer by bringing India’s leading economists, CFOs, and tax experts to the fore.?

?Apart from shows that connect with the main theme of their Budget programming this year, CNBC-TV18 will also air special shows that look at the macro picture of Budget 2017. Given the impact of the government’s biggest economic experiment to date, an aptly titled co-branded show anchored by Shereen Bhan called the ‘CNBC TV18 – BMR Advisors Big Budget Picture’, will see two BMR spokespersons joined by three CEOs from different verticals discuss their expectations for, and wish list from Budget 2017, post demonetization.

Other than this, CNBC-TV18 will give viewers an opportunity to meet the masters of midcaps in ‘Budget Bets’, as these market experts line up their top budget stocks, live from the Bombay Stock Exchange. The ‘Big Budget Brainstorm’, a show on what market participants and relevant stakeholders of the overall ecosystem want and expect from the Union Budget, will add more punch to the special programming initiatives of CNBC-TV18.

Lastly, putting the most important stakeholder in the hot seat, CNBC-TV18 is encouraging citizens to step into the shoes of the Finance Minister in a unique show titled ‘If I Were Finance Minister’, where they get the opportunity to voice one key decision or issue they would focus on if they were presenting the Budget this year. 

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Understanding the round-the-clock nature of change, KG Suresh, Director General, Indian Institute of Mass Communication, in a conversation with exchange4media, talked about his plans to introduce a fu...

The mall has a diverse range of media formats that includes, billboards, backlit kiosk, pillar wraps, product/promotion display spaces etc.

The beauty of the internet business is that as your cost curve flattens, your revenue curve keeps growing up and that's why the valuations are so high, said Ashish Hemrajani, Founder-CEO, BookMyShow