Blogmint, a part of TO THE NEW Ventures, has launched a new campaign to discover emerging blogging talent in the country. Called #BloggerDreamTeam, the campaign aims to recognize emerging talent in the fields of blogging, video blogging and microblogging. The campaign will be spearheaded by Harsha Bhogle, who will handpick the bloggers.
With Cricket World Cup 2015 fever gripping India, the campaign provides bloggers a platform to channelize their opinion around all aspects of the game—from fashion statements made by today’s cricketers to the impact of technological enhancements on the game. Harsha Bhogle stated, “The internet and social media have thrown up opportunities like never before and have allowed skill to meet opportunity. Blogmint is the perfect platform to empower bloggers and showcase these skills."
Influencer marketing, which was driven by Bollywood and sports celebrity endorsement, is now being increasingly driven by social Influencers, including celebrity bloggers, YouTubers and Twitteraties. However, there aren’t any platforms in India, which connects these celebrities with brands in an automated and transparent fashion.
“This is the gap that Blogmint aims to fill,” says Irfan Khan, CEO, Blogmint. “Dream Team with Harsha Bhogle is an excellent opportunity for bloggers to express opinions on the ongoing Cricket World Cup and showcase the versatility of their writing talent by combining cricket with themes including food, technology, lifestyle amongst others. #BloggerDreamTeam is one of the many initiatives that Blogmint plans to launch in order to engage the social influencers in India,” added Irfan Khan.
Bloggers can participate in the contest by visiting the following page -