Blippar has partnered with Penguin Books India - for author Ravinder Singh’s latest novel ‘This Love That Feels Right’. Having made their foray into the world of Augmented Reality, the author along with Penguin Books India, is breaking the fourth wall by giving readers the chance to interact directly with him, through a seemingly inanimate book cover.
With an unparalleled track-record in visual-marketing, user engagement as well as innovation - Blippar, the world’s largest Augmented Reality and Visual Discovery platform, has partnered with Penguin Books India, to deliver the country’s first digitally disruptive marketing initiative in the publishing space - centred around the author himself.
By ‘blipping’ or scanning the cover of the book with the Blippar app, the reader gets to experience a miniature Singh, as he comes to life atop the cover, within a 3D-rotatable model no less! He introduces the theme of his book, and then goes on to prompt the reader to 'Share a Review' or 'Take a Selfie', and finally signs off, reminding the reader that based on reviews submitted, 5 lucky participants would get to go on a coffee-date with him.
Commenting on the association, Managing Director - Blippar India, Arnav Ghosh said, “In another first, Ravinder Singh's massive fan-base will now be able to experience & engage directly with India's very first interactive novel! Blippar doggedly strives to unlock more for the human eye, from the world that we've grown accustomed to and Penguin India's latest is no different. Giving the reader a chance to pull out their phone and interact “right there & then” with someone who would otherwise be beyond their reach - is as real & raw as it gets! And therein lies the true essence of AR - bridging the last known divide between the physical & the digital in the tech era.”