Big Magic announced the launch of its latest show which is pegged on the mythological character – Naarad Muni and is slated to premier on March 30th. This latest offering is part of the channel’s continued efforts to provide more shows in the comedy genre.
Scheduled to launch by the end of the month, the show promises to offer light hearted comedy based on Naarad Muni and his exploits across the universe. The story line will be centred on the life of Naarad, from his point of view along with highlighting the bitter sweet relationship between Vishnu and him. Living up to the channel’s positioning as a humor destination, the show will maintain the inherent light-heartedness of the character of Naarad, while giving him his due respect as a Dev Rishi, a saint who has been given the status of a God. Vishnu also plays a very important role of a mentor or guru to Naarad. Ensuring a take away, there will always be a lesson at the end of each story which Vishnu gives Naarad.
Speaking on the occasion, Lavneesh Gupta, COO, Reliance Broadcast Network said, “We are very excited to announce our latest offering which has been hand-picked as a concept, post researching its high resonance amongst the audience. With a unique concept presented with just the right balance of comedy and humor, the channel distribution in place, and an extensive marketing plan to mark the launch of the show, we offer this to viewers to enjoy and to marketers as an ideal platform to partner with.”
The show launch will be supported by a multi-media marketing campaign spread across radio, television, outdoor, print, digital and activations. Given the media environment being cluttered with cricket, this show will ensure bringing families together through its humor coated promotions across various media platforms, thus ensuring a high visibility and an ideal platform for marketers to ride on.