Top Story


Home >> Industry Briefing >> Article

BIG Magic to launch its first ever reality show- 'BIG Memsaab'

Font Size   16
BIG Magic to launch its first ever reality show- 'BIG Memsaab'

Reliance Broadcast Network Limited’s BIG Magic is all set to launch its first ever reality show ‘BIG Memsaab’. The multi-discipline talent hunt provides a platform for housewives to showcase their skills, personality and creativity, along with the support of their children. The show celebrates the eternal bond of mother and child where kids will help their moms win the coveted title of ‘BIG Memsaab’.

The auditions will soon begin across 12 cities in the states of UP, Punjab, Rajasthan and MP.

It will be hosted by popular TV actor, Ankit Bathla along with the child actor Nihar Gite. The show will be judged by popular television actress, Smita Bansal and another judge whose name will be revealed shortly.

Hosted and judged by known celebrities of the television space, the show aims to bring out the unrecognised talent of mothers and their kids - from being an organizer, a multi-tasker, a knowledgeable cooking expert, to being a pro with cultural skills like singing and dancing.

Speaking on BIG Magic’s first reality show, a spokesperson from BIG Magic said, “BIG Memsaab is a platform, which in the most entertaining manner, provides mothers and their kids a unique opportunity to bring forth different facets of their personalities. We are going to make this platform available for a large number of mothers and kids across different cities in India”.

‘BIG Memsaab’ will be supported by a 360-degree marketing to reach the deep pockets of the target markets through its multi media campaign including TV, radio, on-ground and digital.

Tags BIG Memsaab BIG Magic RBNL

Arati Singh, Channel Head, NDTV Good Times, opens up on how she loves to go on adventurous trips on a typical weekend.

In week 9 of BARC ratings, the channel led the lifestyle space with 1206 million impressions followed by TLC, FYI TV18, Food Food and Fox Life

During his brief visit to India, Ronen Mense, Vice- President- Asia, AppsFlyer, spoke to exchange4media about app marketing and the new trends one can witness in mobile marketing.

Neha Kulwal, CEO, Admitad, talks about the future of affiliate marketing and the company's growth over the years

Recap brings you a round up of the important stories that made headlines this week.

Powered by advertising technology expert Yospace, Akamai’s Dynamic Ad Insertion is designed to help content providers offer greater monetization opportunities through online advertising, while maintai...

The second season of the show takes viewers on a profound journey to the homes of their favorite celebrities such as cricket icon Saurav Ganguly and Bollywood actors Sushant Singh Rajput, Radhika Apt...