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IndustryBriefing Big Magic to air the news season of 'Akbar Birbal'

Big Magic to air the news season of 'Akbar Birbal'

Author | exchange4media News Service | Friday, Jan 29,2016 10:32 AM

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Big Magic to air the news season of 'Akbar Birbal'

Big magic has announced the launch a brand new season of its most popular historical comedy Akbar Birbal. Back on popular demand, the show which is inspired by the childhood folk tales of Akbar and Birbal will be see a lot of drama, suspense and thrill with signature spurts of comedy. Naya Akbar Birbal is scheduled to air this February as a primetime weekly on BIG Magic. Triangle Films will continue as producers with flawless storytelling.

BIG Magic focuses on creating completely fresh and topical content for the show. Akbar Birbal which has always been popular for its unique content and cast like Kiku Sharda, Vishal Kotian, Delnaaz Irani and Kishwar Merchant will have another member in the court this season, who is rumored to create havoc and drive her own agenda in the kingdom.

On the launch of the new season, Bimal Unnikrishnan, Creative Director, BIG Magic said, “We are extremely happy to bring back one of BIG Magic’s most popular shows and the much loved cast of Akbar Birbal. The first season did extremely well and on audience demand we are all geared up for one of our biggest launches of 2016. With the new season and fresh content, we aim to take the comedy quotient several notches higher.”

As part of the larger programming strategy, BIG MAGIC will be incorporating interesting storylines in the show. The show will see a robust multi-media promotional plan across key markets, which will include a 360 degree marketing campaign. The channel will engage with viewers and trade partners locally and nationally through multiple platforms.

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