Top Story

e4m_logo.png

Home >> Industry Briefing >> Article

Big Magic to air the news season of 'Akbar Birbal'

29-January-2016
Font Size   16
Big Magic to air the news season of 'Akbar Birbal'

Big magic has announced the launch a brand new season of its most popular historical comedy Akbar Birbal. Back on popular demand, the show which is inspired by the childhood folk tales of Akbar and Birbal will be see a lot of drama, suspense and thrill with signature spurts of comedy. Naya Akbar Birbal is scheduled to air this February as a primetime weekly on BIG Magic. Triangle Films will continue as producers with flawless storytelling.

BIG Magic focuses on creating completely fresh and topical content for the show. Akbar Birbal which has always been popular for its unique content and cast like Kiku Sharda, Vishal Kotian, Delnaaz Irani and Kishwar Merchant will have another member in the court this season, who is rumored to create havoc and drive her own agenda in the kingdom.

On the launch of the new season, Bimal Unnikrishnan, Creative Director, BIG Magic said, “We are extremely happy to bring back one of BIG Magic’s most popular shows and the much loved cast of Akbar Birbal. The first season did extremely well and on audience demand we are all geared up for one of our biggest launches of 2016. With the new season and fresh content, we aim to take the comedy quotient several notches higher.”

As part of the larger programming strategy, BIG MAGIC will be incorporating interesting storylines in the show. The show will see a robust multi-media promotional plan across key markets, which will include a 360 degree marketing campaign. The channel will engage with viewers and trade partners locally and nationally through multiple platforms.

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Launches third phase of TVC campaign ‘Think it. Done’

Based in Mumbai, Usha has nearly two decades of experience in the Indian media and entertainment sector and will serve as a strategic advisor to H+K’s diverse portfolio of clients with a special empha...

Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising tra...