Top Story

e4m_logo.png

Home >> Industry Briefing >> Article

Big Magic launches Family Fortunes with 92.7 Big FM as radio partner

23-October-2015
Font Size   16
Share
Big Magic launches Family Fortunes with 92.7 Big FM as radio partner

Big Magic launched an Indian adaptation of the British television game show - Family Fortunes based on the American game show Family Feud, which has been commissioned in over 65 other countries. Family Fortunes will air on Big Magic from Monday, October 26, every Monday – Thursday at 8.30 pm. Comedian and actor Mantra will be the game show host. Sol, a production house best known for making non-fiction shows in India is producing the show. FremantleMedia are format owners of the show.

Coming on board as the official radio partner, 92.7 Big FM will be promoting the show through Family Fortune hour every Monday- Friday at 7pm across all 45 stations pan India. It will also give its listeners the opportunity to get direct entry in the game show.

Mantra, host of Family Fortunes said, "I am excited to be a part of Family Fortunes and we are sure that this will be an entertaining platform for families and friends to have fun during this festive season. With the launch of Family Fortunes, we aim to bring families and friends closer. Family Fortunes is one of the most loved and popular international game shows and we hope that we create the same magic amongst our Indian audiences, by making it more appealing and relatable.”

Family Fortunes gives participants the golden opportunity to win prizes by answering simple questions that have passed a generic survey. If their answers match with the top answers of the survey, they win points which get translated into prizes. The 30 minute game show will be divided into three stages - Single Money (Round 1, 2), Double Money (Round 3,4) and BIG Money (Round 5) and every episode will have two teams with four members each. The teams comprise families, friends, Facebook groups, celebrities, sports teams and many more.

To keep the adrenalin rush active on the show, Thursday nights will be a celebrity special. Celebrities with their families and friends will participate in the competition and compete against each other. The 65 part series will run for 16 weeks on Big Magic.

The campaign will see a robust multi-media plan across key markets, which will include 360 degree marketing campaign. The channel will engage with viewers and trade partners locally and nationally through multiple platforms.

We speak to Punit Misra, CEO, ZEEL, Domestic Broadcast Business, on Zee TV’s new look, its aim and the shaping up of domestic business

This exercise will take the channel to the next level: Siju Prabhakaran, Cluster Head – South Business, Zee Entertainment Enterprises Limited

With Shikhar Dhawan as their brand ambassador, a partnership with NBA and FIFA and a Rs.10 crore marketing budget, this sporty start-up is moving strength to strength.

In an interaction with exchange4media, Sinha, the Country Head at Epsilon shared insights on the growth of Epsilon, integration of Artificial Intelligence and the future of other conventional mediums of marketing

The awards which saw over 816 entries were adjudged by a distinguished jury of around 211 industry leaders through intensive judging sessions across the country

22feet Tribal Worldwide to handle digital marketing while DDB MudraMax to handle on-ground promotions, venue management and logistics management

While market charges access fee to provide HD channels, DishTV will now give the access to popular HD channels to all subscribers