IndustryBriefing Big Magic launches Family Fortunes with 92.7 Big FM as radio partner

Big Magic launches Family Fortunes with 92.7 Big FM as radio partner

Author | exchange4media News Service | Friday, Oct 23,2015 4:00 PM

Big Magic launches Family Fortunes with 92.7 Big FM as radio partner

Big Magic launched an Indian adaptation of the British television game show - Family Fortunes based on the American game show Family Feud, which has been commissioned in over 65 other countries. Family Fortunes will air on Big Magic from Monday, October 26, every Monday – Thursday at 8.30 pm. Comedian and actor Mantra will be the game show host. Sol, a production house best known for making non-fiction shows in India is producing the show. FremantleMedia are format owners of the show.

Coming on board as the official radio partner, 92.7 Big FM will be promoting the show through Family Fortune hour every Monday- Friday at 7pm across all 45 stations pan India. It will also give its listeners the opportunity to get direct entry in the game show.

Mantra, host of Family Fortunes said, "I am excited to be a part of Family Fortunes and we are sure that this will be an entertaining platform for families and friends to have fun during this festive season. With the launch of Family Fortunes, we aim to bring families and friends closer. Family Fortunes is one of the most loved and popular international game shows and we hope that we create the same magic amongst our Indian audiences, by making it more appealing and relatable.”

Family Fortunes gives participants the golden opportunity to win prizes by answering simple questions that have passed a generic survey. If their answers match with the top answers of the survey, they win points which get translated into prizes. The 30 minute game show will be divided into three stages - Single Money (Round 1, 2), Double Money (Round 3,4) and BIG Money (Round 5) and every episode will have two teams with four members each. The teams comprise families, friends, Facebook groups, celebrities, sports teams and many more.

To keep the adrenalin rush active on the show, Thursday nights will be a celebrity special. Celebrities with their families and friends will participate in the competition and compete against each other. The 65 part series will run for 16 weeks on Big Magic.

The campaign will see a robust multi-media plan across key markets, which will include 360 degree marketing campaign. The channel will engage with viewers and trade partners locally and nationally through multiple platforms.

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