Big Magic Ganga, the regional channel of Bihar, Jharkhand and Purvanchal has launched Rasoi Ki Rani – Jeetein Sitaron Ka Dil. The show will search for the greatest home chef who can deliver an experience of the most authentic regional cuisine for celebrity guests. Ripudaman Handa, winner of MasterChef – Kitchen Ke Superstar will host the show which will also include a lot of other celebrity walk-in guests.
A 90 day audition phase will be held to select the best candidates. Talented women from 16 cities of UP, Bihar, Jharkhand, Madhya Pradesh, West Bengal and New Delhi will participate in this reality show. The show consists of three rounds – Interactive Game, Masala Muqabla and Jaika E Bahar. A total of 18 winners will be chosen as part of the audition process, out of which four will reach the grand finale.
Partha Dey, Senior Vice President, TV Programming, Big Magic Ganga said, “The new season of Rasoi Ki Rani – Jeetein Sitaron Ka Dil, is an addition to the already established and immensely popular property. With every new season, our aim is to raise the bar in terms of engagement level with the audience and providing them with lots of entertainment. We are delighted to have Ripudaman Handa, winner of MasterChef – Kitchen Ke Superstar as the host and are certain that he will add a lot of credibility to the show with his vast knowledge and experience. The show is extremely high on aspiration and will definitely create effective integration opportunities for our partners.”
The show will see a marketing plan across key markets which will include high decibel radio promotions and extensive promotion through activation and branding.
Big Magic Ganga is distributed across all cable operators across the states of UP, MP and Bihar and spread across the likes of DEN, Digicable, WWIL, Hathway, Darsh and Maurya amongst others and DTH players like Airtel, Dish, Reliance Digital, DD Direct and Videocon.