The regional channel of Bihar, Jharkhand and Purvanchal, Big Magic Ganga has launched Jholaa Jhuleli Maiyaa for Navratra, celebrating the festival in its glory with a series of specials for all the nine days.
Starting from the second week of October, “Jholaa Jhuleli Maiyaa” will include a special programming line-up dedicated to Goddess Durga such as Ganga Jagran, Ram Charan Sukhdai, Bhakti Sagar, Jai Durga Maaiya and Family Talkies – Shakti special (Nau din Nau Flimyein)
Ganga Jagran is a stage based devotional musical event with a combination of devotion and entertainment. The show will be led and driven by singer and actor Pawan Singh, clubbed with various known artists from the region. Ganga Jagran will air on October 17, with a repeat telecast on October 18.
Ram Charan Sukhdai is a devotional music show associated with spiritualism along with bhakti songs. Singer Malini Awasthi is the show anchor and will recite famous phrases from various “granths” and holy books and will explain them in simpler terms to the audience. The show will also provide information about “Hindu- Panchang” and deities of the day. The show will provide special information about specific, precise days and festivals, as per Hindu Panchang like Ekadashis, Purnimas, Grahans, Rahu Kaal and Grah Dasha. Ram Charan Sukhdai will air Monday to Friday at 9 AM.
Bhakti Sagar, a 1 hour 30 minute devotional morning show (7.30 AM) will pay tribute to nine goddesses in the form of bhajans. The anchor will also intersperse short mythological stories related to the goddesses. At the end of both the shows, audience can witness aarti of all nine goddesses in different temples for nine days.
Ensuring a special dose of family entertainment, the channel will be introducing Family Talkies- Shakti special (Nau din Nau Flimyein). The special segment will showcase movies for nine days based on women’s empowerment.
Speaking on the launch, Partha Dey, Senior Vice President, TV Programming, Big Magic Ganga said, “Navratra is one of the most celebrated festivals in the north and being the leader in the
region, we wanted to provide our audience with a seamless experience of devotion and entertainment. The whole idea of “Jholaa Jhuleli Maiyaa” series is to bring this nine day celebration right at the doorstep of our viewers in a format that is engaging, entertaining and creative.”
Big Magic Ganga is distributed across all cable operators across the states of UP, MP and Bihar and spread across the likes of DEN, Digicable, WWIL, Hathway, Darsh and Maurya amongst others and DTH players like Airtel, Dish, Reliance Digital, DD Direct and Videocon.