Top Story


Home >> Industry Briefing >> Article

Big Magic and 92.7 Big FM launch 'Comedy Ka Rocket'

Font Size   16
Big Magic and 92.7 Big FM launch 'Comedy Ka Rocket'

Big Magic and 92.7 Big FM are all set to kickstart another integrated launch this year. A new series Comedy Ka Rocket will be presented in a new avatar; designed for viewers to embrace the weekend with variety comedy entertainment.

The first set of episodes will celebrate the upcoming festive season - Dussehra, Indian weddings and Diwali, adding a dose of laughter to the three biggest celebrations in India. Karan Tacker, Vishal Singh and Gaurav Khanna will host the show. They will be joined by new celebrities every week.

Sharing some insight on the new series, Bimal Unnikrishnan, Creative Director, Big Magic said, “In sync with our viewer’s preferences and new programming strategy, we have conceptualized 'Comedy Ka Rocket', a series which will appear every Friday with optimal comedic content and an amalgamation of all genres of comedy.  We are aiming to take entertainment a notch higher, with new innovations in content designing and programming. We are sure our viewers will enjoy the show and will see this as one of the best ways to embrace the weekend.”

In line with the channel’s programming strategy, Big Magic will celebrate the festive season through a #FullOnLoL feast of sketches, spoofs, song parodies, mimicry, candid content, stand-up acts, dances, fun interactions with celebrities and lots more.

The Dussehra special episode ‘Bollywood Ke Villain’ features popular villain Shakti Kapoor as a special guest. Taking a cue from the essence of this festival, villains will take center stage. They will be celebrated and their importance in the life of a hero will be showcased.

Celebrating the Wedding season, Sana Kapoor of Shaandaar fame will be seen as the celeb walk-in and the event will focus on the madness that surrounds a Bollywood themed Indian wedding. The audience will witness a glimpse of the hilariously chaotic moments that leads up to a Big Fat Indian wedding.

Celebrating Diwali with ‘Bollywood Ke Patakhe’, beauties Sana Saeed and Natasa Stankovic will entertain audiences with their dance performances.

Big Magic is available across all DTH players such as Tata Sky, Airtel, Videocon, Dish TV, Reliance Digital TV along with all cable operators as Hathway, Incable, Digicable, DEN, 7 Star, ABS, Siticable, Star Broadband and GTPL amongst others.

Aparna Bhosle, Business Cluster Head - Premium & FTA GEC channels - ‎ZEEL, on its new property, sponsors, investment on acquisition and response to BBC First

In an interview with exchange4media, Ferzad Palia says that most successful brands are not those who spend the most money

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

Though business has picked up, the private FM industry expects festive ad spends to be subdued compared to 2016