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IndustryBriefing Big Magic & 92.7 Big FM launch integrated show Facebook With Kavita

Big Magic & 92.7 Big FM launch integrated show Facebook With Kavita

Author | exchange4media News Service | Monday, Oct 12,2015 2:34 PM

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Big Magic & 92.7 Big FM launch integrated show Facebook With Kavita

Big Magic and 92.7 Big FM, India’s Largest and the No. 1 Radio Network from Reliance Broadcast Network Limited, are set to launch an integrated show – Fakebook with Kavita, a satirical comedy with renowned TV actress Kavita Kaushik. The show will be aired as a simulcast on television and radio for the first time in the industry, is a take on the hypocritical Indian society, albeit with a pinch of humour.

Popular for her comic timing, Kavita Kaushik will be seen discussing various real life situations and incidents on hypocrisy with a twist of comedy. Fakebook with Kavita premieres October 19 at 9 pm, and will air every Monday and Tuesday on Big Magic and Monday to Thursday on 92.7 Big FM.

In line with the programming strategy, the content will be sarcastic, irreverent and relatable. Kavita Kaushik will be seen doing sketches where her character will vary depending on situations.

Sharing some insight on the new show, Bimal Unnikrishnan, Creative Director, Big Magic said, “We are introducing a genre - satirical comedy, which has not been explored much on the small screen. Fakebook with Kavita, is a light hearted, relatable, satirical comedy series with a fresh take on Indian society. We are excited to launch our first integrated show which will enthral the viewers of Big Magic as well as the listeners of 92.7 Big FM, thus enhancing the reach of the show across India. It is our consistent endeavour to create shows with cutting edge content coupled with ‘full on lol’ moments and we do hope that the audiences will love this.”

Excited to lead the show, actress Kavita Kaushik said, “I am glad to be associated with this unique show. Audiences will see me discussing real life issues and topical situations with lots of humour. Looking at the scenario today, I genuinely believe that a show of this nature is much needed and it is the perfect time to launch it.”

BIG Magic is available across all DTH players such as Tata Sky, Airtel, Videocon, Dish TV, Reliance Digital TV along with all cable operators as Hathway, Incable, Digicable, DEN, 7 Star, ABS, Siticable, Star Broadband and GTPL amongst others.

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