BIG Magic and 92.7 BIG FM the radio network from Reliance Broadcast Network Limited, will be launching another show from its bouquet of spoofs and comedic content titled Lete Hain Khabar. In line with the new integrated strategy that is being adopted by Reliance Broadcast Network, this is the third successive show being launched by the network, which will run on both BIG Magic and 92.7 BIG FM.
Lete Hain Khabar will be a bi-weekly topical take on everything that has been making noise in the world of current affairs. The show premieres on November 02 at 9:30 pm, and will run from every Monday on BIG Magic and on 92.7 BIG FM.
Actor Varun Badola, the host of Lete Hain Khabar will dig into news stories that are ‘trending’ and present them to the viewers in a humorous manner. Making the content more entertaining, interesting pictorials, videos and graphics will be used for illustration.
Giving his insights about the new show, Bimal Unnikrishnan, Creative Director, BIG Magic said, “With Lete hai Khabar we intend to take a step forward in the genre of topical comedy. The show combines humour and current affairs/topical news in an unconventional way, which will not only make the audience laugh, but also keep them connected to the content of the show. With innovative content at its core, we are confident that Lete Hai Khabar will live up to Big Magic’s entertainment and laughter quotient, and will be appreciated by viewers across all our key markets.”
The show will see a multi-media promotional plan across key markets, which will include a 360 degree marketing campaign. The channel will engage with viewers and trade partners locally and nationally through multiple platforms.