Top Story

e4m_logo.png

Home >> Industry Briefing >> Article

BIG Ganga to air 'Hindustan Ka BIG Star'- Season 8 from August 6

05-August-2016
Font Size   16
Share
BIG Ganga to air 'Hindustan Ka BIG Star'- Season 8 from August 6

BIG Ganga will air the eighth season of rural talent based show ‘Hindustan Ka BIG Star’ air from Saturday, August 6 every weekend from 8 – 9 pm.

Actors Ravi Kishan and Madhu Sharma will be seen anchoring the show while Padma Shri awardee Malini Awasthi and TV personality Aman Verma will be on the judging panel. In its eighth season, the channel took the property to the next level by targeting added cities aiming at increasing participation and reach.

Harkawal Singh, Category Head –Oral Care, Dabur India Ltd said, “We are delighted to partner with Hindustan Ka BIG Star for the third year in a row. The show is a great platform to communicate about the importance of oral hygiene in a relevant way. Dabur Red Paste from the house of Dabur is always known for complete oral care. Dabur Red Paste is a unique blend of traditional Indian Medicine and modern pharmaceutical technology bringing out the best of both, the side effects free, effective formulation useful for maintaining oral hygiene and keeping the gums and teeth healthy.”

Speaking about the property, a spokesperson from BIG Ganga said, “The eighth season of Hindustan Ka BIG Star was a great success with auditions across UP, MP, Bihar & Jharkhand and we are looking forward to the telecast from Saturday, 6th August. With region favorites like Ravi Kishan and Madhu Sharma as anchors, and well known TV personality Aman Verma and the immensely talented Malini Awasthi as judges, we are sure viewers will enjoy watching India’s first and only rural talent based show.”

The show has already travelled to some of the biggest melas of the cities including Kumbh, Sonepur, Meerut Nauchandi, Aligarh Numaish etc. More than 10,000 performers have lived their dream on Hindustan Ka BIG Star’s (Mele Ka BIG Star) unique platform.

In addition to this, the high decibel marketing approach to the show will facilitate an extensive forum for marketers to directly connect with their consumers. The show will be heavily promoted through TV, radio, digital and print mediums.

Baba Ramdev brought his sharp wits for an interview with e4m where he promised to disrupt more markets and spoke about he the way he created a brand through consistent and selfless work

GroupM is in talks with several digital clients currently with its other agencies to shift them to Essence, which is looking at a major expansion plan in 2018

Thomas, Chief Marketing Officer, Diageo India, gives us a peek into the marketing strategy for McDowell’s No 1 Soda, its creation of ‘No 1 Yaari Jam,’ their own set of 4Ps and importance of content

NewsCode, a hyper local online news platform was launched last night with a network of over 350 local reporters in Karnataka and Jharkhand. Apurv Swarup, the co-founder talked to Exchange4Media about his vision

Voot, which is producing almost 4X content on an overall basis on the reality drama, is gunning for big numbers both on viewership and advertising revenue

YouTube today released its annual year-end edition of the YouTube Ads Leaderboard 2017 capturing the most celebrated ads that received maximum views, shares, and love from audiences across India

Real world study of Appier's network shows significant benefits of AI over traditional rule-based systems