Top Story

e4m_logo.png

Home >> Industry Briefing >> Article

BIG Ganga launches season 7 of 'Big Memsaab'

20-April-2016
Font Size   16
Share
BIG Ganga launches season 7 of 'Big Memsaab'

BIG Ganga has launched the seventh season of reality show, BIG Memsaab. Auditions for BIG Memsaab Season 7 have begun with a great turnout in Jamshedpur and Ranchi, followed by other markets till 8 May 2016.

Speaking on BIG Memsaab’s launch of Season 7, a BIG Ganga spokesperson said, "BIG Memsaab is a talent reality show which provides a unique platform for housewives to showcase their talent, capability and beauty. After receiving an enormous response for our last six seasons, we have come up with a brand new season of the show.  Being the leading regional general entertainment channel of Bihar & Jharkhand, we only strive to provide original content which is entertaining and engages maximum viewers. To make this platform available for maximum number of housewives we are reaching the deep pockets of the market through multiple touch points.”

Some of the country’s largest brands have associated with BIG Memsaab Season 7 – Title Sponsor - Xpert, Co-presented by Horlicks and Powered by Colgate.

Auditions for BIG Memsaab Season 7 in the Bihar, Jharkhand, UP region have been planned across 12 key markets namely Jamshedpur, Ranchi, Bokaro, Dhanbad, Bhagalpur, Muzzafarpur, Chhapra, Patna, Varanasi, Gorakhpur, Lucknow. Following the auditions, contestants will be shortlisted for the finals, and these Memsaab’s will then fight for the title of BIG Memsaab Season 7.

Participants have to qualify for three stages of audition - Talented Memsaab, this round will focus on various talents that the participants can showcase, few shortlisted contestants will move to the next stage - Khubsurat Memsaab, where they will be judged on their grooming capabilities. Qualifying in the second stage, the semi-finalists will reach the third audition round which will be -Kitchen Ki Memsaab where they will have to showcase their kitchen skills.

Apart from 92.7 BIG FM and BIG MAGIC, the activity will be promoted across through on-ground activation, OOH, Print, Digital and Cinema. 

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel

The Film-Maker, as the host of ‘Calling Karan’, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship

The group aims to double its FMCG turnover to Rs. 1,000 crore over four years.