Top Story

e4m_logo.png

Home >> Industry Briefing >> Article

Bengali news channel ABP Ananda launches Pujo Tokkor campaign

26-October-2015
Font Size   16
Share
Bengali news channel ABP Ananda launches Pujo Tokkor campaign

 “Eto boro! Shotti?” (So Big! Really?) is a prominent teaser campaign in the market with a cement brand’s innovative Pujo claim hitting the market almost three months ahead of the festivities. 

The Pujo Committees (Naktala Udayan Sangha, Agradoot Uday Sangha, Santosh Mitra Square) were quick to ambush the campaign and out-shout it through Kolkata.

In this melee, Bengal’s news channel ABP Ananda has caught on to the Pujo pulse of one-upmanship and spirited rivalry by launching the ‘Pujor Tokkor’ campaign.

While the full plan covers 71 on-ground touch points (56 Pujo tie-ups, 15 societies), the marketing campaign is already on air, on Friends FM, across their web and digital pages and in The Telegraph. 

This is the first time the channel has launched three films at one go for Pujo. The films have been shot in Kolkata by the director of this year’s acclaimed Bangla hit Open Tee Bioscope and award winning musician, Anindya Chattopadhyay. The stories bring to life the true mood, colour and competitiveness, and strive for excellence that embodies the Bengali’s relationship with Durga Puja. 

Watch the films:

https://www.youtube.com/channel/UCPSNKgkAILYiNr_UFdYpAOw

 

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

We speak to Punit Misra, CEO, ZEEL, Domestic Broadcast Business, on Zee TV’s new look, its aim and the shaping up of domestic business

This exercise will take the channel to the next level: Siju Prabhakaran, Cluster Head – South Business, Zee Entertainment Enterprises Limited

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Sou...

Though business has picked up, the private FM industry expects festive ad spends to be subdued compared to 2016

Of the 116 upheld ads, the majority belonged to healthcare and education