Top Story

e4m_logo.png

Home >> Industry Briefing >> Article

Being Human E-Cycle partners with Amazon.in for an exclusive launch on Prime Day

07-July-2017
Font Size   16
Share
Being Human E-Cycle partners with Amazon.in for an exclusive launch on Prime Day


Salman Khan’s Being Human E-Cycle on Friday announced its partnership with Amazon.in to launch online exclusively on Prime Day. The products will be exclusively available to Prime members from 6 pm on Monday, July 10.


To be launched in two different models – BH12 and BH27, Being Human E-Cycle is a hybrid between battery and manual human power. These cycles have a pedal assist and rechargeable batteries providing customers with the freedom to cycle or ride like a bike at their discretion. Priced at Rs 40,323 and Rs 57,577 respectively, BH12 and BH27 can reach a speed of max 25km/hr for a unique riding experience.













Commenting on the exclusive launch on Prime Day, Atul Gupta, Chief Executive Officer, Being Human E-Cycle, said, “Being Human E-Cycle illustrates a responsible choice for shaping our future, a quality that resonates with dynamic, tech-savvy and new-age Prime members. Prime Day is a special day created for these customers, making it a perfect platform for us to launch Being Human E-cycle. We look forward to a successful Prime Day on Amazon.in.”


Akshay Sahi, Director and Head, Amazon Prime, India, added, “Prime brings to members the best of Amazon with unlimited free fast delivery, ad-free video streaming, exclusive selection and deals, and much more. Prime Day gives Prime members 30 hours of exciting shopping with great deals and exclusive launches across a wide range of categories, with new deals being added all through the day. We are delighted to partner with the highly popular Being Human brand to exclusively offer their E-cycles to Prime members for India’s first Prime Day.”


BH 12 and BH27 are made from premium quality, sturdy and lightweight steel frames that have been specifically developed for extra stability and rigidity. Both wheels of the Being Human E-Cycle are equipped with mechanical disc brakes and come with adjustable front suspension to ensure a smooth ride. The cycles are equipped with bright LED lights as the main focus remains on stability and safety along with the use of superior quality products.


To cyclists and absolute newcomers, the E-Cycle represents an exciting adventure that expands horizons, both individually and as a group. For those who love their bikes, it represents a new form of sporting enjoyment and even for those pursuing a modern and open-minded lifestyle, the Being Human E-cycle represents the perfect means of transportation.

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions

Perfumes are invisible and these new ads from Skinn create a story out of this

New campaign aims at first-time users by providing ‘first-night free’ – a first-ever offering by the brand on online hotels booking