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BBC World News to hold 12th annual 'Golf Connect' Tournament this week

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BBC World News to hold 12th annual 'Golf Connect' Tournament this week

BBC World News will organise the 12th edition of BBC World News Golf Connect Tournament on Saturday, 27 February, 2016 for the corporate leaders from across India’s business sector.

The international news channel will host the Golf Connect event at ITC Classic Golf and Country Club, Gurgaon.

Last year’s event saw the likes of D Shivakumar, CEO, PepsiCo, Rajesh Sud, CEO and MD, Max New York Life Insurance Co Ltd, Samyukth Sridharan, President and COO, Cleartrip battling it out for the coveted trophy.  


Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

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