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IndustryBriefing BBC Good Food India turns one this November

BBC Good Food India turns one this November

Author | exchange4media News Service | Monday, Nov 12,2012 6:46 PM

BBC Good Food India turns one this November

‘BBC Good Food’ India turns one this November and celebrates its first anniversary by presenting its readers with global classics as the theme. The augmented reality special brings three of these global classics to life on videos that people can view on their smartphone or iPad by downloading the AR app.

“When we decided to work on a global classics feature, we knew we wanted to give our readers something special. Our cover story celebrates 25 culinary blockbusters whose brilliant flavours and crossover appeal have won them fans all over the world. Gathering dishes from so many countries in a single list always produces a result greater than the sum of its parts. It gives the reader the big picture on food,” said Sona Bahadur, Editor, Good Food India.

Tarun Rai, CEO, Worldwide Media, added here, “It has really been quite an amazing one year for ‘BBC Good Food’. Being India’s first international food magazine, we knew we were walking into unchartered territory. At the end of a year, we can happily say that it was a good decision. We spotted the surge of interest in food very early. More and more urban Indians were experimenting with different cuisines in their kitchens as well as when eating out. New ingredients were more easily available and there was a general buzz around food. The response to BBC Good Food has been fantastic - from the readers, from the advertisers and from the industry. We now have our own studio kitchen – another first – to test all the 90 odd recipes in each issue and to hold small events like master classes with leading chefs.”

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