Top Story

e4m_logo.png

Home >> Industry Briefing >> Article

Barbie honours women achievers at Olympics 2012

26-July-2012
Font Size   16
Share
Barbie honours women achievers at Olympics 2012

With about 24-hours left for the London Olympics 2012 to commence, anticipation has reached fever pitch. For women especially, it has been a long road to equality at the Olympic Games, and it continues to be a tough path to success.

Iconic women such as Fanny Blankers-Koen, Lorna Johnstone, Joan Benoit, Maria Gorokhovskaya, Margaret Murdock, and India’s Sania Mirza, Saina Nehwal and Mary Kom have battled and beaten the odds to pave the way for future women aspirants and to create a world where girls can dream and achieve the greatest glory on the grandest stage of all.

To commemorate this everlasting spirit of success and triumph by women achievers and to honour the entire female contingent for Olympics 2012, Mattel Toys has launched ‘Barbie I Can Be’ range of dolls that includes champion gymnast, tennis player and trackstar dolls.

For more than five decades, Barbie has inspired girls to play out their dreams and Barbie I Can Be range of dolls further allows girls to try on and imagine themselves in different roles and careers.

We speak to Punit Misra, CEO, ZEEL, Domestic Broadcast Business, on Zee TV’s new look, its aim and the shaping up of domestic business

This exercise will take the channel to the next level: Siju Prabhakaran, Cluster Head – South Business, Zee Entertainment Enterprises Limited

With Shikhar Dhawan as their brand ambassador, a partnership with NBA and FIFA and a Rs.10 crore marketing budget, this sporty start-up is moving strength to strength.

In an interaction with exchange4media, Sinha, the Country Head at Epsilon shared insights on the growth of Epsilon, integration of Artificial Intelligence and the future of other conventional mediums of marketing

The new brand philosophy to go live on 15th October 2017 during the telecast of Zee Rishtey Awards

The rateOOHmeter platform is based on field data of the OOH campaign universe with information on more than 400 brands, 1600 cities, over 3,000 campaigns and around 85,000 OOH inventory across formats...

This exercise will take the channel to the next level: Siju Prabhakaran, Cluster Head – South Business, Zee Entertainment Enterprises Limited