Top Story


Home >> Industry Briefing >> Article

Baggit unveils its Autumn Winter Collection'16 with 'Play The Life Game 3.0' campaign

Font Size   16
Baggit unveils its Autumn Winter Collection'16 with 'Play The Life Game 3.0' campaign

Baggit has launched its new Autumn Winter brand campaign titled ‘Play The Life Game 3.0 !’ The campaign is the third installment in the #PlayTheLifeGame concept that captures the ethos and attitude of the contemporary Indian women who are living life on their own terms and are making choices that reflect this world view.

‘Play the Life Game’ campaign portrays different moods of today’s women and Baggit has chosen a variety of materials, textures and prints, along with a palette of vibrant hues to reflect the varying moods and emotions of their various audiences. The 3.0 version of ‘Freedom of Expression’ brings to light the day to day expression of women in different situations with the underlying message of ‘believing in oneself’.

Commenting on the campaign launch Nina Lekhi, MD & Chief Design Curator, Baggit, said, “This campaign is very special as it is motivation for all the modern women of today to express their individual personality and style with attitude, and what better way than with the bags from our A/W16’ Collection. We have chosen a variety of materials, textures and prints, along with a palette of intense autumnal tones like pastel pink, black, orange, yellow, tan, that is perfect for the season. Innovatively designed, the collection comprises of different handbag styles like totes, haversacks, sling bags and satchels to match any mood and occasion. We have made sure to keep the collection trendy and unique, perfect for anyone wanting to stand out and stay stylish.”

Adding to the campaign launch, Vicky Ahuja, Director Sales & Marketing, Baggit, said, “The woman of today lives on her own terms and her fashion choices express her true persona. Our current campaign is the third version of “Play the Life Game” that captures expressions and attitudes of the contemporary Indian women. Our Autumn/Winter 16’ collection includes a set of bags that cater to these women’s individual expressions and various occasions as well. We plan to spread this message and reach out to a wide set of women through our various platforms.”

Naidu also talks about the ushering in of a new era of digital payments and says this is just the beginning and there’s lots of space for newer players to step in and evolve

The production house has already established itself as the leader in the non-scripted genres. However, Rege now wants Endemol to achieve the same in the original scripted zone and film production

Markus Noder, Managing Partner, Serviceplan International, shared innovative tools, ideas and methodologies to generate tangible business values

The primary reason that led to growth of OTT is the constant improvement of internet speed and service across the country: Sandeep Gupta, ACT Fibernet

Prominent newspapers in Manipur left their editorial space blank to protest the burning down of copies of a local daily reportedly by BJYM, the youth wing of BJP

At the recently held India Public Relations & Corporate Communications Awards 2017 (IPRCCA), communication experts deliberated on various aspects of the industry and searched for best practices that c...

A few years ago, YouTube’s Robert Kyncl anticipated that by 2020, 90 per cent of all internet traffic will be video and it appears that his prediction is turning into a reality