Baggit has launched its new Autumn Winter brand campaign titled ‘Play The Life Game 3.0 !’ The campaign is the third installment in the #PlayTheLifeGame concept that captures the ethos and attitude of the contemporary Indian women who are living life on their own terms and are making choices that reflect this world view.
‘Play the Life Game’ campaign portrays different moods of today’s women and Baggit has chosen a variety of materials, textures and prints, along with a palette of vibrant hues to reflect the varying moods and emotions of their various audiences. The 3.0 version of ‘Freedom of Expression’ brings to light the day to day expression of women in different situations with the underlying message of ‘believing in oneself’.
Commenting on the campaign launch Nina Lekhi, MD & Chief Design Curator, Baggit, said, “This campaign is very special as it is motivation for all the modern women of today to express their individual personality and style with attitude, and what better way than with the bags from our A/W16’ Collection. We have chosen a variety of materials, textures and prints, along with a palette of intense autumnal tones like pastel pink, black, orange, yellow, tan, that is perfect for the season. Innovatively designed, the collection comprises of different handbag styles like totes, haversacks, sling bags and satchels to match any mood and occasion. We have made sure to keep the collection trendy and unique, perfect for anyone wanting to stand out and stay stylish.”
Adding to the campaign launch, Vicky Ahuja, Director Sales & Marketing, Baggit, said, “The woman of today lives on her own terms and her fashion choices express her true persona. Our current campaign is the third version of “Play the Life Game” that captures expressions and attitudes of the contemporary Indian women. Our Autumn/Winter 16’ collection includes a set of bags that cater to these women’s individual expressions and various occasions as well. We plan to spread this message and reach out to a wide set of women through our various platforms.”