Top Story


Home >> Industry Briefing >> Article

Baggit unveils its Autumn Winter Collection'16 with 'Play The Life Game 3.0' campaign

Font Size   16
Baggit unveils its Autumn Winter Collection'16 with 'Play The Life Game 3.0' campaign

Baggit has launched its new Autumn Winter brand campaign titled ‘Play The Life Game 3.0 !’ The campaign is the third installment in the #PlayTheLifeGame concept that captures the ethos and attitude of the contemporary Indian women who are living life on their own terms and are making choices that reflect this world view.

‘Play the Life Game’ campaign portrays different moods of today’s women and Baggit has chosen a variety of materials, textures and prints, along with a palette of vibrant hues to reflect the varying moods and emotions of their various audiences. The 3.0 version of ‘Freedom of Expression’ brings to light the day to day expression of women in different situations with the underlying message of ‘believing in oneself’.

Commenting on the campaign launch Nina Lekhi, MD & Chief Design Curator, Baggit, said, “This campaign is very special as it is motivation for all the modern women of today to express their individual personality and style with attitude, and what better way than with the bags from our A/W16’ Collection. We have chosen a variety of materials, textures and prints, along with a palette of intense autumnal tones like pastel pink, black, orange, yellow, tan, that is perfect for the season. Innovatively designed, the collection comprises of different handbag styles like totes, haversacks, sling bags and satchels to match any mood and occasion. We have made sure to keep the collection trendy and unique, perfect for anyone wanting to stand out and stay stylish.”

Adding to the campaign launch, Vicky Ahuja, Director Sales & Marketing, Baggit, said, “The woman of today lives on her own terms and her fashion choices express her true persona. Our current campaign is the third version of “Play the Life Game” that captures expressions and attitudes of the contemporary Indian women. Our Autumn/Winter 16’ collection includes a set of bags that cater to these women’s individual expressions and various occasions as well. We plan to spread this message and reach out to a wide set of women through our various platforms.”

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...