Top Story

e4m_logo.png

Home >> Industry Briefing >> Article

Award winning CNN-News18 show 'Axe The tax' to present FM with people's wishlist ahead of Budget

28-January-2017
Font Size   16
Share
Award winning CNN-News18 show 'Axe The tax' to present FM with people's wishlist ahead of Budget

CNN-News18, through its budget programming #BudgetAfterDeMo, will endeavour to look at expectations of different sections of society from Budget 2017, with special emphasis on decoding and analysing the impact of demonetisation. Post demonetisation, people, in general, are expecting major tax sops from Finance Minister Arun Jaitley. CNN-News18 provides a platform to viewers to voice their Budget expectations on various taxation policies through its award-winning show, ‘Axe The Tax’.

Having completed ten years, this special campaign of the channel will present six key suggestions to the Finance Minister this year, for changes to the country’s taxation rules. The suggestions would be based on the viewers’ feedback and consultations with top tax analysts. In the past, many of the suggestions made on this platform have found mention in the Union Budget, thus making it a truly impactful and effective initiative.

Catch ‘Axe The Tax’ this Saturday, January 28, at 7.30 pm and Sunday, January 29, at 1.30 pm, on CNN-News18.

Tags

Speaking to exchange4media, Shreyams Kumar M V, Joint Managing Director, Mathrubhumi shared his views on IRS 2017

The channel re-branded itself to verbalise what it stands for to its audience and partners

Speaking with exchange4media, Rishi Darda, Joint Managing Director and Editorial, Lokmat Media Group shared his vision for regional publications and the impact of IRS 2017 on the print industry.

Nisha Narayan, COO & Director, RED FM & Redtro and CEO, Digital Radio (Mumbai) Broadcasting Ltd, shares her insights on how radio is a powerful medium in terms of advertising and what can be done to take it to the next level

In the Top 10 Advertisers list, FMCG brand Hindustan Lever, Reckitt Benckiser India and Procter & Gamble retained its top three spots

Dentsu Webchutney has reprised its ‘The Racist Cover’ campaign this time with an interesting physical manifestation of the idea to demonstrate it in an innovative way

These five mobile ad campaigns enticed users to the point of immersion and led to brilliant ways for consumers to engage with the brands