Top Story

e4m_logo.png

Home >> Industry Briefing >> Article

ASCI processes 1000+ complaints against misleading advertising on behalf of DoCA

21-March-2016
Font Size   16
Share
ASCI processes 1000+ complaints against misleading advertising on behalf of  DoCA

The Advertising Standards Council of India (ASCI) has processed 1000+ complaints against misleading advertising on behalf of the Department of Consumer Affairs.

The Grievances Against Misleading Advertisements (GAMA) portal received 1000+ complaints within a year of launch garnering prompt compliances from the top advertisers complained against.

Continuing with the mission to address misleading advertisements and avoid unfair trade practices, last year the Department of Consumer Affairs (DoCA) had appointed the ASCI to monitor web portal www.gama.gov.in.

According to the press release, GAMA was launched on March 18, 2015 and has received over 1000 complaints till date. Majority of these complaints came from individual consumers as well as few Consumer Organisations like the Consumer Education and Research Centre (CERC). The portal received complaints against advertisements of products & services from almost all sectors (Telecom, Banking, Consumer Durables, etc. and emerging sectors like e-Commerce) across a range of advertising media (TV, Print, Web-sites, other digital mediums, etc). Some of the well known brands’ advertisements which were complained against were processed by ASCI via GAMA portal and the complaints were UPHELD by the Consumer Complaints Council (CCC). In all those cases the advertisers either withdrew the advertisements or modified them as appropriate within the stipulated period and compliance to the CCC decisions was assured.

Commenting on the success of GAMA Portal, C.Viswanath, Secretary, Department of Consumer Affairs said, “The problem of misleading adverisements is extensive and needs immediate attention. Launch of the GAMA Portal is helping us to accomplish the vision we have towards protecting consumers’ interest. The need for Governmentand self regulatory body like ASCI to work together to provide effective and timely grievance redressal to consumers is key to tackle the issue. This model successfully demonstrates “More Governance and less Government.”

Speaking on behalf of ASCI, Benoy Roychowdhury, ASCI Chairman added, “ASCI was entrusted with the responsibility of GAMA complaints processing. I am very happy that ASCI has been able to speedily address all 1000+ complaints received till date. This co-regulation initiative between Government and ASCI, has further enhanced effectiveness of protecting consumers from advertisements which could be making misleading, false or unsubstantiated claims. We wish GAMA, entering its second year, greater success.”

The complaints of misleading advertisements received on GAMA portal, are handled in a three tier system i.e. first complaints are processed by ASCI, the second level of escalation in case of non-compliance to a sub-committee headed by the Joint Secretary DoCA, under Inter Ministerial Monitoring Committee (IMMC) and in the end, the concerned regulator empowered by law to take action in case of persistent offenders.

Baba Ramdev brought his sharp wits for an interview with e4m where he promised to disrupt more markets and spoke about he the way he created a brand through consistent and selfless work

GroupM is in talks with several digital clients currently with its other agencies to shift them to Essence, which is looking at a major expansion plan in 2018

Thomas, Chief Marketing Officer, Diageo India, gives us a peek into the marketing strategy for McDowell’s No 1 Soda, its creation of ‘No 1 Yaari Jam,’ their own set of 4Ps and importance of content

NewsCode, a hyper local online news platform was launched last night with a network of over 350 local reporters in Karnataka and Jharkhand. Apurv Swarup, the co-founder talked to Exchange4Media about his vision

Voot, which is producing almost 4X content on an overall basis on the reality drama, is gunning for big numbers both on viewership and advertising revenue

YouTube today released its annual year-end edition of the YouTube Ads Leaderboard 2017 capturing the most celebrated ads that received maximum views, shares, and love from audiences across India

Real world study of Appier's network shows significant benefits of AI over traditional rule-based systems