IndustryBriefing Arka Mediaworks' 'Baahubali' forays into licensing with 'Black White Orange'

Arka Mediaworks' 'Baahubali' forays into licensing with 'Black White Orange'

Author | exchange4media News Service | Friday, Oct 21,2016 1:11 PM

Arka Mediaworks' 'Baahubali' forays into licensing with 'Black White Orange'

Black White Orange Brands Pvt. Ltd has been appointed as the Global Licensing Agent by 
Arka Mediaworks Entertainment LLP for the movie ‘Baahubali’. 

With an aim to create a ‘Baahubali brand experience’, Black White Orange will work closely with Arka Mediaworks to conceptualise designs, represent the Baahubali franchise across a wide range of categories and also look at several licensing and retail partnerships, globally. ​Having already signed on a spate of leading international names like Paramount Pictures, Game of Thrones, Universal Pictures etc. till date, ​Black White Orange make their first Bollywood brand foray with Arka Mediaworks and their popular franchise -  ​Baahubali​.

SS Rajamouli - Director, Baahubali, “We are pleased to announce our association with Black White Orange. The most challenging part is building the brand and in case of the Baahubali franchise, this job is already done with the global success of the 1st part of the movie. I know people will be expecting more from the second part. They will not be dissatisfied! We are excited to see the brand come alive across through merchandising partnerships. We’re confident that Black White Orange’s expertise combined with the Baahubali franchise will translate into an exciting offering of consumer products.”

Talking about the association, Shobu Yarlagadda – CEO, Arka Mediaworks said, “We are delighted to launch our branded merchandising portfolio and we are glad to have found a partner in Black White Orange.  We are confident that its unique and promising strategic approach will build the Baahubali brand in India and help us reach our fans.”

Bhavik Vora - Founder & CEO at Black White Orange said, "When we established Black White Orange a year back, we had a vision of creating a world class merchandise program of cult Indian brands. After the successful launch of Yuvraj Singh’s brand YWC recently, we are extremely excited to bring to life, the biggest blockbuster of all time, 'Baahubali', through a well conceptualized, high quality merchandise program for Indian & global fans." He adds, "Indian cinema has the biggest fan following in the country and probably the most untapped potential on the consumer product platform that takes fans beyond the realm of the big screen. Arka Mediaworks' Baahubali has raised the bar and created benchmarks in every aspect of movie making." 

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