Top Story

e4m_logo.png

Home >> Industry Briefing >> Article

Appie fuels innovation in Outdoor Technology

30-June-2016
Font Size   16
Share
Appie fuels innovation in Outdoor Technology

As a part of AppieMobiquity’s global first innovation in Outdoor technology, it has introduced an “interactive” billboard which offers the consumer with the option of product hunting by shaking the phone to get information on offers available.

Shake the phone wake the board and in these 3 steps:

Step 1: Shake your phone on seeing the billboard Ad – Get product info or Add/Save coupon to wallet (1stclick more information)

Step 2: Get deal and availability from retailer (2nd click nearest availability confirmation)

Step 3: Confirm order (and deal 3rd click)

This technology is the brainchild of Kartik Sanghavi, Founder, Appie, who believes this innovation is a key turning point in the way brand advertise. 

Tags

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolitan Transport Corporation's (BMTC) Passenger Information System for all the major bus depots in Bangalore.

Software and Technology, Consulting, Healthcare seem to be increasingly using Webinars to engage with their clients and employees

Chandy indulges in his love for reading and learning something new over the weekends

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Industry analysts expect the infusion of foreign capital to drive not only the retail market but also the advertising industry as a result.

Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolitan Transport Corporation's (BMTC) Passenger Inform...