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IndustryBriefing Amazon Prime Video exclusively licenses 'Lipstick Under My Burkha'

Amazon Prime Video exclusively licenses 'Lipstick Under My Burkha'

Author | exchange4media News Service | Wednesday, Aug 16,2017 12:21 PM

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Amazon Prime Video exclusively licenses 'Lipstick Under My Burkha'
Amazon on Wednesday announced an exclusive content deal with Prakash Jha Productions for the exclusive premiere of the award-winning and much-talked about movie, Lipstick Under My Burkha, available only on Amazon Prime Video from August 15.  
 
Amazon Prime Video will be the exclusive home for the feature film which will not be available for satellite/television broadcast. Prime members from all SAARC territories, including India, will gain access to the movie starting August 15, within weeks of its theatrical release.
 
Vijay Subramaniam, Director – Head of Content, Amazon Prime Video India, said, “Films like Lipstick Under My Burkha with powerful messages, delivers on our promise to bring the best and exclusive Indian and global content, including those remarkable feature movies that have won numerous accolades across the globe and are must-watch stories. Amazon is happy to associate with Prakash Jha to bring this film exclusively on Prime Video for our customers.”
 
Prakash Jha, Producer, Lipstick Under My Burkha, said, “We are thrilled that Lipstick Under My Burkha will be streaming exclusively on Amazon Prime Video. There are so many people who want to watch the film, and they can all do so comfortably now. Lipstick Under My Burkha is an important and an entertaining film and we are glad to partner with Amazon to ensure that the film continues to be accessible to audiences across the SAARC countries. This is a fantastic way for the film to amplify its audience.” 
 
Alankrita Shrivastava, Director, Lipstick Under My Burkha, said, “It is wonderful that Lipstick Under My Burkha will be playing on Amazon Prime Video. It is a fabulous way for people to easily access the film and to give the film a long, long life.  For people who have never seen it, and people who want to see it again, people who wrote in saying there were no theatres in their town playing the film, people from neighbouring countries… the film will just be a click away. I can’t think of a better platform to showcase the film. And I can’t wait to know how this larger audience will respond to the film.”
 

Set in the crowded by-lanes of small town India, Lipstick Under My Burkha is a feminist drama that delves and explores the sexuality of four women and chronicles the secret lives of these four feisty women chasing a little piece of freedom. Though stifled and trapped in their worlds, these four women claim their desires through small acts of courage and stealthy rebellion. The film has received rave reviews from Indian critics, and has done commercially very well in theatres and it continues to travel the world through film festivals in different countries. 
 
Directed by Alankrita Shrivastava, the film stars veteran actresses Konkona Sen Sharma, Ratna Pathak Shah as well as fresh faces Aahana Kumra and Plabita Borthakur in lead roles along with Sushant Singh, Vikrant Massey, Shashank Arora and Vaibhav Tatwawaadi. Much before its Indian theatrical release, Lipstick Under My Burkha swept over 11 international awards and several nominations and has received global recognition across over 35 renowned international film festivals such as Tokyo International Film Festival, Glasgow International Film Festival, Miami International Film Festival, Shanghai IFF, Cairo IFF, to name a few. It was the opening film at the Los Angeles Indian Film Festival, which was also an official Hollywood Foreign Press Association Screening making the film eligible for the Golden Globes.
 

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