Amar Ujala has won the prestigious Flame Awards Asia 2017 for its campaign ‘Experience The Change with Dabur Fem Bleach’. This award was conferred by the Rural Marketing Association of India (RMAI) for excellence in rural marketing campaign and activation initiatives. Amar Ujala created the ‘Experience The Change’ initiative for women customers in 500+ beauty parlours across north India, to create better awareness about using bleach as a beauty care product. The campaign received massive response from women customers, including a large number of first-time bleach users.
Probal Ghoshal, Director, Amar Ujala, said, “Amar Ujala covers a vast rural and ‘rurban’ geography in north India and because of its extensive network and strong content credibility, a large number of top brands are today seeking partnership with Amar Ujala for their integrated marketing campaigns in these geographies. We shall continue to create ROI-based, multimedia solutions for these clients, connecting their brands with a large set of audience. Rural marketing is not just about activation; it also needs a strong dose of amplification, all at an affordable price.”
Amar Ujala has a specialized Activation & Engagement Business unit, ‘Touch Point’, which offers a 360-degree integrated marketing solution to a vast array of renowned clients across the country. ‘Touch Point’ offers on-ground events, customized activations, print-led promotion, TV content, FM campaign, digital amplification, social media connect, OOH campaigns, PR coverage, and more. ‘Touch Point’ has established a huge network across 25+ towns in north and central India and has implemented 125+ projects in 2016–17.