Top Story

e4m_logo.png

Home >> Industry Briefing >> Article

Amar Ujala launches Gharana and Parampara

23-December-2016
Font Size   16
Share
Amar Ujala launches Gharana and Parampara

Amar Ujala, in association with Legends of India launches  Amar Ujala Gharana and Parampara, an initiative of the Amar Ujala Group to celebrate the spirit and ethos of ancient tradition in Indian Art Forms.

Belonging to the cultural heartland of India, Amar Ujala’s Gharana and Parampara reflects the rich cultural heritage of India and the long standing convention of lineage and style being the hallmark of Indian Art Forms.

Taking the association forward with Legends of India, their 17th Annual Sangeet Mahotsav is an apt platform to launch this unique initiative. The event organised at Kamani Auditorium today pays tribute to late Pt. Shankar Ghosh. On this occasion, an ‘All Drum Orchestra’ composed by Pt. Shankar Ghosh titled ‘Music of the Drums’ shall play the inaugural number. The unique ‘Music of the Drums’ followed by the thundering  beats of  tabla solo by the maestro Bikram Ghosh. Rasikas in Delhi will also get an opportunity to enjoy the exceptional expertise of Ustad Rashid Khan in the slow elaboration of Vilambit Khayals accompanied by Tanmoy Bose on tabla.

With a line-up of the finest artists, Amar Ujala’s first show from its Gharana Parampara series, signals the beginning of a promising musical journey.

We speak to Punit Misra, CEO, ZEEL, Domestic Broadcast Business, on Zee TV’s new look, its aim and the shaping up of domestic business

This exercise will take the channel to the next level: Siju Prabhakaran, Cluster Head – South Business, Zee Entertainment Enterprises Limited

With Shikhar Dhawan as their brand ambassador, a partnership with NBA and FIFA and a Rs.10 crore marketing budget, this sporty start-up is moving strength to strength.

In an interaction with exchange4media, Sinha, the Country Head at Epsilon shared insights on the growth of Epsilon, integration of Artificial Intelligence and the future of other conventional mediums of marketing

The awards which saw over 816 entries were adjudged by a distinguished jury of around 211 industry leaders through intensive judging sessions across the country

22feet Tribal Worldwide to handle digital marketing while DDB MudraMax to handle on-ground promotions, venue management and logistics management

While market charges access fee to provide HD channels, DishTV will now give the access to popular HD channels to all subscribers