Top Story

e4m_logo.png

Home >> Industry Briefing >> Article

Amar Ujala 'Lakshya 2016' sets new benchmark in youth connect initiatives across north India; covers 29 towns in 45 days

23-June-2016
Font Size   16
Share
Amar Ujala 'Lakshya 2016' sets new benchmark in youth connect initiatives across north India; covers 29 towns in 45 days

Amar Ujala ‘Lakshya 2016’ – the mega-initiative on Career & Education across key towns of North India, has received a stupendous response from all quarters – students, parents, teachers, academic institutions & youth-oriented brands alike.

Amar Ujala ‘Lakshya 2016’ covered 29 towns across North India in a span of 45-odd days, making it one of the foremost youth connect initiatives in the entire geography. It’s the first time an event of this scale was organised in such a huge geography.

The 29 towns were Agra, Aligarh, Allahabad, Almora, Azamgarh, Balia, Banaras, Bareilly, Bijnor, Gorakhpur, Haldwani, Haridwar, Jammu, Kanpur, Kashipur, Khatima, Kotdwar, Lucknow, Mau, Muzaffarnagar, Pithoragarh, Pratapgarh, Rae Bareilly, Rishikesh, Roorkee, Rudrapur, Shaharanpur, Srinagar (Garhwal).

112 educational institutes, universities and youth brands took part in Amar Ujala ‘Lakhsya 2016’, with several of them participating in all 29 towns. Graphic Era University was the title sponsor of the event. GLA University, Manglayatan University, Hero Moto Corp & Hewlett Packard (HP) took part as ‘Powered By’ sponsors.

The two-day event schedule included career counselling by leading academic institutions, scholarship test for Class XII students, teacher felicitation, expert advisory session, hourly contest and much more. In each location, a specific media & PR campaign was created by Amar Ujala to promote and amplify the event information.

Anuttam Sen, Business Head, Integrated Marketing Solutions, attributes this success to three key factors, “Firstly, Amar Ujala’s amazing growth in all key markets across north India in last one year, has increased the overall audience participation. Secondly, the scholarship test conducted by Amar Ujala created an instant buzz among the youth. Thirdly, we have an unmatched event planning & execution capability in entire north India. It is very rare that an activity gets 110+ active sponsors and we must be doing something right to earn their faith & praise.”

After getting such a generous response from youth in Amar Ujala ‘Lakshya 2016’, several new initiatives like ‘Bhavishya Jyoti’ (Meritorious Student Felicitation), ‘Guru Speaks’ (Expert Counsellor Session) etc. are being planned to further strengthen the connect between youth & the medium. 

Aparna Bhosle, Business Cluster Head - Premium & FTA GEC channels - ‎ZEEL, on its new property, sponsors, investment on acquisition and response to BBC First

In an interview with exchange4media, Ferzad Palia says that most successful brands are not those who spend the most money

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Sou...

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

Aroon Purie, the India Today Group Chairman and Editor-in-Chief today appointed his daughter Kallie Purie as the Vice Chairperson of the group