Top Story


Home >> Industry Briefing >> Article

Amar Ujala 'Lakshya 2016' sets new benchmark in youth connect initiatives across north India; covers 29 towns in 45 days

Font Size   16
Amar Ujala 'Lakshya 2016' sets new benchmark in youth connect initiatives across north India; covers 29 towns in 45 days

Amar Ujala ‘Lakshya 2016’ – the mega-initiative on Career & Education across key towns of North India, has received a stupendous response from all quarters – students, parents, teachers, academic institutions & youth-oriented brands alike.

Amar Ujala ‘Lakshya 2016’ covered 29 towns across North India in a span of 45-odd days, making it one of the foremost youth connect initiatives in the entire geography. It’s the first time an event of this scale was organised in such a huge geography.

The 29 towns were Agra, Aligarh, Allahabad, Almora, Azamgarh, Balia, Banaras, Bareilly, Bijnor, Gorakhpur, Haldwani, Haridwar, Jammu, Kanpur, Kashipur, Khatima, Kotdwar, Lucknow, Mau, Muzaffarnagar, Pithoragarh, Pratapgarh, Rae Bareilly, Rishikesh, Roorkee, Rudrapur, Shaharanpur, Srinagar (Garhwal).

112 educational institutes, universities and youth brands took part in Amar Ujala ‘Lakhsya 2016’, with several of them participating in all 29 towns. Graphic Era University was the title sponsor of the event. GLA University, Manglayatan University, Hero Moto Corp & Hewlett Packard (HP) took part as ‘Powered By’ sponsors.

The two-day event schedule included career counselling by leading academic institutions, scholarship test for Class XII students, teacher felicitation, expert advisory session, hourly contest and much more. In each location, a specific media & PR campaign was created by Amar Ujala to promote and amplify the event information.

Anuttam Sen, Business Head, Integrated Marketing Solutions, attributes this success to three key factors, “Firstly, Amar Ujala’s amazing growth in all key markets across north India in last one year, has increased the overall audience participation. Secondly, the scholarship test conducted by Amar Ujala created an instant buzz among the youth. Thirdly, we have an unmatched event planning & execution capability in entire north India. It is very rare that an activity gets 110+ active sponsors and we must be doing something right to earn their faith & praise.”

After getting such a generous response from youth in Amar Ujala ‘Lakshya 2016’, several new initiatives like ‘Bhavishya Jyoti’ (Meritorious Student Felicitation), ‘Guru Speaks’ (Expert Counsellor Session) etc. are being planned to further strengthen the connect between youth & the medium. 

The production house has already established itself as the leader in the non-scripted genres. However, Rege now wants Endemol to achieve the same in the original scripted zone and film production

Naidu also talks about the ushering in of a new era of digital payments and says this is just the beginning and there’s lots of space for newer players to step in and evolve

Markus Noder, Managing Partner, Serviceplan International, shared innovative tools, ideas and methodologies to generate tangible business values

The primary reason that led to growth of OTT is the constant improvement of internet speed and service across the country: Sandeep Gupta, ACT Fibernet

India has become the diabetes capital of the world, with prevalence of the disease estimated to rise from 69.2 million to 123.5 million by 2040

Laban Stretchy Man, the new human shaped, stretchy, fruit flavoured chews from Orkla- Norway’s number one confectionery brand, has been launched and localized by MTR Foods in India