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IndustryBriefing ALTBalaji now available on Amazon’s Fire TV Stick globally

ALTBalaji now available on Amazon’s Fire TV Stick globally

Author | exchange4media News Service | Tuesday, Jun 13,2017 5:08 PM

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ALTBalaji now available on Amazon’s Fire TV Stick globally

Content subscription service ALTBalajiis now available on Fire TV Stick, Amazon’s internet streaming device with voice remote, launched recently in India. ALTBalaji will be providing a special introductory offer on their yearly subscription packs to Fire TV users worldwide and will be jointly marketing the service to its audience.

ALTBalaji launched on 16th April, 2017 with five original shows and is adding new shows every month for viewers to binge watch. The content is created by some of the best talent of the Indian entertainment industry, including critically acclaimed directors and actors. The long list of artistes comprises Nagesh Kukunoor, Juhi Chawla, Nimrat Kaur, Rajkumar Rao, Hansal Mehta, Sakshi Tanwar, Ram Kapoor, Atul Kulkarni, Sameer Soni, Yudhishtar Urs, Dipannita Sharma Atwal, and more. 

The Fire TV Stick with voice remote is a plug-and-play device that connects to the television's HDMI port and allows users to access digital video content from a host of providers. ALTBalaji is one of the featured apps on the streaming device, allowing users to access 250 hours of original and exclusive content consisting of shows from all genres in addition to original kids’ content.

Speaking on the partnership, Nachiket Pantvaidya, CEO of ALT Digital Media Entertainment said, “ALTBalaji app on Fire TV Stick with voice remote allows Fire TV stick users worldwide to enjoy our original shows and provides existing consumers the ability to stream the shows on TV screens using the Fire TV Stick with voice remote. This helps expand the reach of our content to smart TVs, which already sees significant traction. This is in line with our philosophy of providing our subscribers maximum options to catch our shows on the screens of their preference.”

ALTBalaji launched with shows like DevDD, Karrle Tu Bhi Mohabbat, Boygiri, Bewafaa Sii Wafaa, Romil & Jugal, and has added The Test Case starring Nimrat Kaur, and Maya Thirrai, the first Tamil original web series to its portfolio.

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