Drawing from their philosophy of being ‘Driven by Performance,’Mercedes became the first ever automobile brand in India to launch a Facebook Messenger chatbot to commemorate 50 years ofAMG. AMG has had a history of many firsts and they took this one step further with the 50 years of AMGChabot. Built by award winning digital agency, alivenow in collaboration with media agency MEC, the chatbot was launched earlier this week with hundreds of users already interacting with it.
The chatbot unlocks the AMG journey of 50 years through a dynamic narrative, which gives fans a chance to test their AMG knowledge with a quiz and gets them to travel through time by throwing facts from different years. Known for its ‘One man, One engine’ philosophy the AMG chatbot creates a custom video for each fan with their name in it, drawing parallels between their pursuit of excellence and that of AMG’s. Mercedes and AMG enthusiasts can interact with the bot here.
Speaking about the 50 years of AMG chatbot, Amit Thete, General Manager for Marketing and CRM at Mercedes Benz India said, “For AMG, we are always looking to bring out new innovations. With this AMG chatbot, we can say that we were able to translate the brand philosophy digitally while creating an interesting experience for our AMG fans across India. We invite all our fans out there to join us in celebrating 50 years of driving performance.”
Mohammad Faiyaz Ali, Head of Business at AliveNow shared, “It was exciting to team up with Mercedes and MEC for this innovative messenger bot! It is not every day that you work on packing 50 years of achievements and heritage into one single activation, and we had no doubt that Messenger would be the ideal platform for this execution. With help and insights from Mercedes and MEC, we were able to create an experience that AMG buffs would cherish.”
Mukti Kumaran, GM West, MEC India added, “This is an important event for us, and we were very focused on bringing out the AMG heritage to our fans with one tool which would engage with them, educate them and reward them for their loyalty. The idea was to show AMG fans that they’re special and to draw a parallel between their drive for perfection with ours. And also to give them a virtual walk through of 50 years, and I think we’ve been able to do that.”