Bharti Airtel has announced the comeback of Worldspace Radio, now christened iMusicSpace, on its DTH service Airtel Digital TV. DTH customers can now listen to an extensive collection of latest and retro Hindi songs, ghazals and regional music channels on the new radio avatar.
The service has been launched on the DTH platform in association with Timbre Media and Saregama, who will jointly provide the content for the application.
Comprising 12 channels, including devotional and kids channels and in languages such as Hindi, Bengali, Gujarati, Marathi, Punjabi, Tamil, Malayalam, Kannada and Telugu, iMusicSpace is now available 24x7 to customers at a cost of Rs 35 per month.
Speaking on the launch, Shashi Arora, CEO - DTH/ Media, Bharti Airtel, said, “The launch of Worldspace Radio on Airtel was an industry first and we are ecstatic to re-launch the new and evolved iMusicSpace application on Airtel Digital TV. We look forward to our partnership with Timbre Media for the WorldSpace Radio service.”
Mathewkutty Sebastian, CEO, Timbre Media, a company formed in 2010 by the erstwhile employees of WorldSpace India, said, “Timbre Media is happy to be able to offer Airtel DTH subscribers the music experience they enjoyed in the past on this platform, brought to them by the very same dedicated team of radio professionals who pioneered genre based programming in India for WorldSpace.”
Airtel digital TV customers can access the application by clicking the iTV button on their remote. The new channels include Magikbox – Kids, Shraddha – Devotional, Farishta – Retro Hindi, Falak – Ghazals, Sonar – Bengali, Umang – Gujarati, Surabhi – Marathi, Tunak – Punjabi, Thenisai – Tamil, Madhuri – Malayalam, Sparsha – Kannada and Spandana – Telugu.
It may be recalled that Worldspace, the satellite radio network, had shut shop in India on December 31, 2009, after the company filed for bankruptcy in October 2008. The service was relaunched in India in March 2012 for mobile users in collaboration between Timbre Media and Saregama. Timbre Media was set up in 2010 by a group of erstwhile employees of Worldspace India.