Top Story


Home >> Industry Briefing >> Article

Affle launches mobile advertising self serve platform 'MAAS Xtend'

Font Size   16
Affle launches mobile advertising self serve platform 'MAAS Xtend'

Mobile ad tech company, Affle, has announced the global launch of its mobile advertising self serve platform titled MAAS Xtend. MAAS Xtend offers advertisers complete automation and optimization, claims the company.

In a press statement, Affle said that the product comes integrated with a number of top programmatic and direct supply sources and would allow advertisers a 5-step process to configure and manage their campaigns.

MAAS Xtend will soon also integrate with other MAAS platform modules like OptiSense6 and Affle Attribution SDK to offer an integrated automated suite to manage all mobile advertising procurement, attribution and ROI optimizations.

Commenting on this launch, Anuj Khanna Sohum, Founder, CEO and Chairman, Affle said “The current launch of MAAS Xtend is targeted to app marketers who well understand the nuances of the mobile eco-system and prefer to manage their campaigns over an integrated Self Serve platform like ours. We are looking forward to MAAS Xtend getting massive adoption amongst app marketers in India and across the world.  We have today rolled out an Invite Only program for this platform and intend to make it available to all our partners by early next year.”

By having integrations with all major supply sources, campaigns on MAAS Xtend could potentially be targeted to a majority of the 2.6 billion global smartphone users, which would include over 800 million smartphone users in Affle’s strongest markets – India, China and Indonesia, said the company.

Tags Affle Ad Tech Mobile Advertising MAAS Xtend digital advertising Anuj Khanna Sohum

Arati Singh, Channel Head, NDTV Good Times, opens up on how she loves to go on adventurous trips on a typical weekend.

In week 9 of BARC ratings, the channel led the lifestyle space with 1206 million impressions followed by TLC, FYI TV18, Food Food and Fox Life

During his brief visit to India, Ronen Mense, Vice- President- Asia, AppsFlyer, spoke to exchange4media about app marketing and the new trends one can witness in mobile marketing.

Neha Kulwal, CEO, Admitad, talks about the future of affiliate marketing and the company's growth over the years

Recap brings you a round up of the important stories that made headlines this week.

Powered by advertising technology expert Yospace, Akamai’s Dynamic Ad Insertion is designed to help content providers offer greater monetization opportunities through online advertising, while maintai...

The second season of the show takes viewers on a profound journey to the homes of their favorite celebrities such as cricket icon Saurav Ganguly and Bollywood actors Sushant Singh Rajput, Radhika Apt...