Gio Eyewear has signed on Aditya Roy Kapoor as their new brand ambassador. A multimedia brand campaign will shortly be unveiled for the “youthful, vibrant and à la mode” collection with the film star as its face.
“I'm very sensitive to light and can't keep my eyes open in the sun without a pair of sunglasses. Gio sunglasses are perfect for the Indian summer, they look very stylish and their wide range is impressive. You’ll be spoilt for choice,” said Kapoor.
Ujjval Saraf and Neha Saraf, Directors, Brandzstorm India Marketing said, “We are happy to have Aditya Roy Kapoor as our brand ambassador. The youngsters will connect with him. What better way than to launch our new line during the scorching heat.”
“Aditya fits perfectly into our brand space. He looks fab in every pair, and we had a tough time deciding which one complimented his persona better,” added Neha Saraf. Saraf said the designs were carefully thought-out and of impeccable manufacturing quality.
Elaborating on the range, she said the women’s collection exhibits a revival of timeless shapes that distinctly carry the brand's design and ethos. For the men, there are some quirky club-masters, vintage yet rugged, classic yet patterned or camouflaged soft lines on aviators and wayfarers featuring a strong trendsetting frame. “You can now flaunt your summer, airport and travel look with a wide range of Gio sunglasses, which is out with an offbeat collection that has been handcrafted in Italy,” she added.