Top Story

e4m_logo.png

Home >> Industry Briefing >> Article

ABP News announces the launch of Hindi poetry show 'Mahakavi'

03-November-2016
Font Size   16
Share
ABP News announces the launch of Hindi poetry show 'Mahakavi'

ABP News has announced the launch of ‘Mahakavi’ to pay tribute to legendary Indian poets who have made a prominent place for Hindi poetry in the world of literature.

A series of 10 episodes will familiarise old and new generation with some of the most interesting aspects of the poets. Anchored by Hindi poet Dr. Kumar Vishwas, each episode of the series would encapsulate the life and works of great Indian poets including Ramdhari Singh Dinkar, Dushyant Kumar, Suryakant Tripathi Nirala, Harivansh Rai Bacchan, Sudama Pandey Dhumil. Vishwas will not only anchor the series but also recite and sing selected popular poems of the chosen Hindi poets. This weekly series will debut on ABP News from 5 November, every Sat-Sun at 10pm.

Dr. Vishwas said, “Most people nowadays forget Hindi poetry right after their basic education. Dinkar, Nirala, Premchand become mere names to them. In my performances across the world, I also recite poetries of famous Indian poets apart from my own. I see great enthusiasm amongst people to hear the great collection of such incredible poets. The series ‘Mahakavi’ by ABP News will show the known and unknown part of the lives of famous Hindi poets which will not only sate the need of Hindi poetry for millions but also be a tribute to Hindi language. I am sure the series will be loved by all.”

Ashok Venkatramani, CEO, ABP News Network said, “At ANN, we are committed to keep consumer ahead all the time by bringing innovative programming ideas. Mahakavi is another milestone in this direction backed by extensive content research and high-end production quality. Mahakavi is an effort to bring richness of literary heritage on Indian Television for the 1st time ever.  The untold stories of renowned Hindi poets will certainly excite viewers and partners.”

Milind Khandekar, Managing Editor of ABP News, said, “At ABP News, we believe in continuous innovation. This has previously been proved by shows like ‘Pradhanmantri’ and ‘Ramrajya’. Our ongoing show Bharatvarsh is another benchmark in innovation. Keeping our belief intact, we are launching ‘Mahakavi’ that embarks on a journey into the lives of eminent Hindi poets who have achieved prominence through their phenomenal work in Hindi literature across the globe.”

You can watch the promo here:

https://www.youtube.com/watch?v=dqsbbojgV80

https://www.youtube.com/watch?v=S6akE6hkpGE

Tags

Anil Uniyal, CEO, Bloomberg|Quint, on his business objectives, the reason behind pushing back the launch of the channel and more

Oracle India believes that marketing has entirely evolved because of the change in the buying process of customers

Dennis Oudejans, CEO, AdVoice, on the journey so far, targeted AdVoice networks and his vision for the company

Aparna Bhosle, Business Cluster Head - Premium & FTA GEC channels - ‎ZEEL, on its new property, sponsors, investment on acquisition and response to BBC First

Accessible luxury footwear brand Oceedee has launched its digital-first brand campaign to unveil its proposition - Strut Your Quirk

A stylish new global advertising campaign celebrating the art of living well – the ‘Art of Savoir-Vivre’ - brings to life the heart and soul of Belmond and its global travel experiences –a world full...