Anandabazar Patrika Patra-Patri, synonymous with matchmaking, has now gone online with the launch of ABPWeddings.com.
D D Purkayastha, MD & CEO, ABP, said, “Our matrimonial portal ABP Weddings is built upon the trust and credibility of ABP among the Bengali diaspora. Our unique differentiator will be the photo id matching.”
The marketing taglines of the online wedding portal are ‘Ashol Porichoy, Safal Porinoy’ or ‘Real People. Real Relationships’.
Additionally the matchmakers are further verified through a unique ‘Trust Score’ concept.
Profiles receive Trust Score by the submission of valid documents like address proof, educational qualification certificates, employment/income proof and other relevant documents. However, to maintain privacy the documents will not be displayed online.