Top Story

e4m_logo.png

Home >> Industry Briefing >> Article

ABP Group launches matrimony site ABPWeddings.com

08-December-2015
Font Size   16
Share
ABP Group launches matrimony site ABPWeddings.com

Anandabazar Patrika Patra-Patri, synonymous with matchmaking, has now gone online with the launch of ABPWeddings.com.

 D D Purkayastha, MD & CEO, ABP, said, “Our matrimonial portal ABP Weddings is built upon the trust and credibility of ABP among the Bengali diaspora. Our unique differentiator will be the photo id matching.”

The marketing taglines  of the online wedding portal are ‘Ashol Porichoy, Safal Porinoy’ or ‘Real People. Real Relationships’.

 Additionally the matchmakers are further verified through a unique ‘Trust Score’ concept.

Profiles receive Trust Score by the submission of valid documents like address proof, educational qualification certificates, employment/income proof and other relevant documents. However, to maintain privacy the documents will not be displayed online.   

Aparna Bhosle, Business Cluster Head - Premium & FTA GEC channels - ‎ZEEL, on its new property, sponsors, investment on acquisition and response to BBC First

In an interview with exchange4media, Ferzad Palia says that most successful brands are not those who spend the most money

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Sou...

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

Aroon Purie, the India Today Group Chairman and Editor-in-Chief today appointed his daughter Kallie Purie as the Vice Chairperson of the group