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IndustryBriefing AajTak sets new record with 160 million viewers in Week 40' 16

AajTak sets new record with 160 million viewers in Week 40' 16

Author | exchange4media News Service | Friday, Oct 14,2016 2:34 PM

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AajTak sets new record with 160 million viewers in Week 40' 16

News channel AajTak has set a new record of 160 Million viewers in the genre (Source: BARC, All India, NCCS 4+, Time: 2:00 - 26:00, Wk 40’16, Cov’000) after setting a record of 150 Million viewers just a week ago during coverage of the surgical strikes that India carried out against Pakistan.

That it is one of the leading news channels in India is clear through these latest numbers but what’s more interesting is that  AajTak is also ahead of GEC channels including Colors, Life OK, Sony and Zee TV (Source – BARC, TG – 4+ NCCS All, Market – HSM, WK 40’16, 02:00-26:00 All days, Cov’000).

Commenting on the ratings, Ashish Bagga, Group CEO – India Today Group, said “AajTak has always led the news genre by setting new benchmarks and records. The pioneering initiatives and a focus on the news viewer have always kept the channel SABSE TEZ”.

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